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Blog Post
Want to lear more about Google Tag Manager? Attend our free Webinar: Discovering Google Tag Manager. Next session: Friday, October 5th, 10am Pacific/1pm Eastern. Register here.
Introducing Google Tag Manager
Today at eMetrics Boston, Laura Holmes of Google stunned the audience with the release of Google Tag Manager, a platform enabling marketers to...
Blog Post
Today at the SES (Search Engine Strategies) conference in New York City, Google Analytics announced a new suite of reports designed to enhance the measurement of Social Media. This is a welcome and exciting development for the Google Analytics product platform, as it makes analyzing and attributing the value contributed...
Blog Post
Redesigning and launching a new website is an exciting and stressful time. It can be a big undertaking to coordinate all of the moving parts to come together at a single day and time. To help ease the stress, we’ve compiled some common launch, design and SEO pitfalls that are often encountered,...
Blog Post
On August 11th 2011 Google Analytics announced a change in how a session (i.e. "Visit") is calculated. The update was explained by as an "improvement" to how Google Analytics identifies sessions to bring GA "inline with the common definition of a visit." Personally, I am skeptical about whether or not...
Blog Post
I've been working with Google Analytics since, well, before it was Google Analytics (remember back to the days of Urchin On-Demand?) and I've seen the product evolve time and again. While everyone has their gripes with GA (I certainly have mine), I've seen time and again that people take shots...
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