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Blog Post
The amount of online marketing data that is — or is able to be — collected today can be overwhelming, to say the least. There are myriad questions to be answered, ranging from What to measure? to the arguably more important question, Why? There’s a third, question that’s also critical to...
Blog Post
The annual Google Partner Summit was held in San Francisco last week, with over 600 attendees from 60 different countries around the globe. The Summit is a time when Google can address and inspire their partner landscape on upcoming initiatives and give glimpses into what to anticipate with the product...
Blog Post
The holiday season is upon us, and according to eMarketer, it’s expected to be the first-ever to hit the trillion-dollar mark for retail sales. Are you prepared to glean actionable insights from your eCommerce data that you can use to improve your digital campaigns during this busy time of year?...
Blog Post
We’ve had a busy third quarter and are ready to tackle the hectic holiday buying season with you. (It’s supposed to be huge this year!) Here are a few industry updates and tips along with what we’ve been up to this quarter.
Google Marketing Platform News
Google recently released its biggest Google...
Blog Post
Incrementality. Mediaspeak to qualify media spend against revenue uplift. The method is generally measured with users from an exposed vs. non-exposed group, or, control vs. retargeted, to prove the case of a clear winner that directly influences revenue. It’s an ideal stake in the ground for any marketer to get...
Blog Post
With US retail spending predicted to surpass $1 trillion for the first time this holiday season, it’s imperative that marketers strategically prepare for how to reach and connect with customers during this critical time. Here are six tips to help you plan your campaigns in Google Display & Video 360:
Bid...
Blog Post
Beginning September 1st, 2019, Adswerve is offering a $500/month BigQuery credit to any of our existing or new Google Analytics 360 subscribers interested in leveraging the Google Cloud and Google Marketing Platforms together to meet their marketing goals.
Since 2014, Adswerve (formerly known as Analytics Pros) has leveraged BigQuery to export...
Blog Post
Building an Audience Segmentation Pipeline Using GCP + GA360
How to start using Google Cloud for Marketing
Google Cloud offers a wide range of services that add value to your marketing technology stack. The serverless infrastructure of Cloud provides a framework to deploy repeatable analysis solutions that connect your marketing objectives directly...
Blog Post
Google just released the biggest update to Google Analytics ever! This is different than any other previous release or update. This is way bigger than the introduction of Universal Analytics, the addition of Multi-Channel Funnels, or even the addition of Enhanced E-Commerce. Here is why this is biggest update yet!
Google...
Blog Post
Google recently made auction packages available in the Display & Video 360 Authorized Buyers UI. The packages are an easy way to boost performance by targeting premium Authorized Buyers (Adx) Open Auction inventory across multiple publishers using a simple deal ID.
Buyers can now bundle inventory to share across multiple buyers,...
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