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Blog Post
Google's new Universal Analytics approach is going to change your life. In fact, it's going to change everyone's life. Our worlds become more and more measurement-enabled and data is continuing to pour through every facet of our beings. This has significant implications on how we live our lives and how...
Blog Post
This Summit has ended, but you can follow all past and present posts about Google Analytics Summits on our GA Summit specific page.
If you didn't catch our Live Blog from the Summit, go read it now! As you'll read, there was a lot of data to churn through and lots of...
Blog Post
Here's built from a question posed on the Google Analytics Support Forum.
Question: Direct and Referral Traffic Doesn't Add Up For Campaigns
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I've been running Google analytics for several months and was particularly monitoring referral traffic after running several non-google ad campaigns via Facebook and LinkedIn.
The results appeared pretty disappointing until I...
Blog Post
Want to lear more about Google Tag Manager? Attend our free Webinar: Discovering Google Tag Manager. Next session: Friday, October 5th, 10am Pacific/1pm Eastern. Register here.
Introducing Google Tag Manager
Today at eMetrics Boston, Laura Holmes of Google stunned the audience with the release of Google Tag Manager, a platform enabling marketers to...
Blog Post
Today at the SES (Search Engine Strategies) conference in New York City, Google Analytics announced a new suite of reports designed to enhance the measurement of Social Media. This is a welcome and exciting development for the Google Analytics product platform, as it makes analyzing and attributing the value contributed...
Blog Post
Redesigning and launching a new website is an exciting and stressful time. It can be a big undertaking to coordinate all of the moving parts to come together at a single day and time. To help ease the stress, we’ve compiled some common launch, design and SEO pitfalls that are often encountered,...
Blog Post
On August 11th 2011 Google Analytics announced a change in how a session (i.e. "Visit") is calculated. The update was explained by as an "improvement" to how Google Analytics identifies sessions to bring GA "inline with the common definition of a visit." Personally, I am skeptical about whether or not...
Blog Post
I've been working with Google Analytics since, well, before it was Google Analytics (remember back to the days of Urchin On-Demand?) and I've seen the product evolve time and again. While everyone has their gripes with GA (I certainly have mine), I've seen time and again that people take shots...
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