New Search
If you are not happy with the results below please do another search
Blog Post
BigQuery Machine Learning (BQML) can train and serve ML models using SQL to power marketing automation and help deliver personalized experiences.
Article Series Overview
In the "Use BQML to Activate Audiences on Google Marketing Platform (GMP)" article series, we'll use unsupervised machine learning methods to build clusters of users grouped by their...
Blog Post
In this first post of our two-part series, we’ll share how to evaluate your current digital strategy with an annual analytics tagging and data audit.
Using data to make informed decisions about your products, marketing, website and apps is a vital part of your analytics and company strategy, especially in 2020....
Blog Post
Give me the content that I want, entertain me, but make it useful and actionable, while informing me. Whenever and wherever I want it - but also try to anticipate whatever it is I may want next. Sounds demanding, right? Consumers, as we all are, know that this is indeed...
Blog Post
Looking GA4 BigQuery export guide? Be sure to check out our latest blog: GA4 BigQuery Guide: Users and Sessions (Part One)
In this first post of our new blog series, Google Analytics + BigQuery Tips, we will look at how users and sessions are counted in BigQuery and many obstacles you...
Blog Post
Loved brands rule all. Recognition, loyalty, awareness, response to promotions and media spend are all affected by the power of brand. Not to mention backend items like attracting talent, dictating what you can set your product pricing at in the first place, influencing your EBITDA margins or selling into your...
Blog Post
The amount of online marketing data that is — or is able to be — collected today can be overwhelming, to say the least. There are myriad questions to be answered, ranging from What to measure? to the arguably more important question, Why? There’s a third, question that’s also critical to...
Blog Post
The annual Google Partner Summit was held in San Francisco last week, with over 600 attendees from 60 different countries around the globe. The Summit is a time when Google can address and inspire their partner landscape on upcoming initiatives and give glimpses into what to anticipate with the product...
Blog Post
The holiday season is upon us, and according to eMarketer, it’s expected to be the first-ever to hit the trillion-dollar mark for retail sales. Are you prepared to glean actionable insights from your eCommerce data that you can use to improve your digital campaigns during this busy time of year?...
Blog Post
We’ve had a busy third quarter and are ready to tackle the hectic holiday buying season with you. (It’s supposed to be huge this year!) Here are a few industry updates and tips along with what we’ve been up to this quarter.
Google Marketing Platform News
Google recently released its biggest Google...
Blog Post
Incrementality. Mediaspeak to qualify media spend against revenue uplift. The method is generally measured with users from an exposed vs. non-exposed group, or, control vs. retargeted, to prove the case of a clear winner that directly influences revenue. It’s an ideal stake in the ground for any marketer to get...
« Previous Page — Next Page »
