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Blog Post
One of the newest features to be released for Universal Analytics version of Google Analytics this year is cross device tracking. As the name suggests, this tool dares to think differently about how users engage with you brand via desktop, mobile, tablet, non-traditional devices like Xbox and Google Glass, and...
Blog Post
As Analytics Pros’ main mobile guy, I had the privilege of attending this year’s Google I/O Conference 2014. Google released many exciting new features for Android, so here’s what you need to know about Google Android’s latest features, and how you can use them to better understand your customers.
Moving Forward...
Blog Post
Hello, my name is Tim, and I'm a recovering wall starer.
No doubt you have heard the story of Plato’s Cave. The ancient allegory that depicts imprisoned men chained with their backs to a fire, unable to see anything but the shadows of reality that dance on the walls of the...
Blog Post
On the Seventh Day of Data my true love gave to me. . . Seven Tags A’Firing
6 Golden Goose Eggs
5 UTMs
4 Advanced Segments
3 French Fans (Viewed in GA Real Time)
2 Profile Settings
And an Unsampled GA Data Set
I get real fired up when I think about all the possibilities we have...
Blog Post
On the Fifth Day of Data my true love gave to me . . . 5 UTM’s!
4 Advanced Segments
3 French Fans (Viewed in GA Real Time)
2 Profile Settings
And an Unsampled GA Data Set
If you want to know how your marketing efforts influence conversion on your site you absolutely need to...
Blog Post
Universal Analytics streamlines our way to a new horizon: measurement everywhere - where and when you engage your customer, when they engage your digital presence, brick-and-mortar presence, personnel and in every interaction thereafter.
Literally, let's measure the entire customer lifecycle.
With measurement comes optimization: you can optimize for customer retention, but only...
Blog Post
In his previous post, Mark McLaren provided a thorough overview of the (not provided) keyword blackout and his thoughts on how the SEO industry will survive. Today he reviews the key steps you should follow to survive yourself.
How to Deal with (not provided)
Strengthen your brand
A solid, well-recognized brand is a...
Blog Post
In the not-so-distant past, Google got into the tag management game with the aptly named Google Tag Manager (aka GTM). What Google has done with GTM is create an easy-to-use management platform for measurement and conversion tags based on a user-friendly web-based interface (get our initial take on GTM here)....
Blog Post
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This is LIVE BLOG - we're updating in real-time from Analytics Pros BEST Practices Seattle Conference 2012 at the Seattle Art Museum in Seattle WA.
Follow us on Twitter as well @analyticspros for shorter updates throughout the day, and every day!
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3:14 pm, Building a Successful Optimization Program, Brendan Regan, Analytics Pros
How to be thinking...
Blog Post
BEST Practices: Google Analytics - Seattle
We've all heard it said and have asked it ourselves: "What's the best practice for that?" Well, search no more! Our team at Analytics Pros is excited to announce that we are bringing together leading minds in Google Analytics to Seattle at the Seattle Art Museum for BEST Practices - an exclusive...
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