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Blog Post
Have you read the first article in this series from Adswerve Senior Data Scientist Anže Kravanja, “Moving Forward Without Cookies Part One: Using Tensorflow.js for Client-Side Predictions”? If not, be sure to check it out. Otherwise, read on.
We can all be drunk from the cookie-less future drinking game of the...
Blog Post
We were honored to be a part of the panel discussion during Google’s August 27th “Marketing in an Evolving Ecosystem” webinar, covering the new digital marketing landscape. We hope you were able to attend. If not, we wanted to share our own Scott Sullivan’s answers to privacy-related questions posed in...
Blog Post
Have you attended our Analytics Bootcamp sessions? If you missed the first two you can read our recaps, which cover Google Tag Manager and App + Web and Google Optimize. And if you couldn’t attend our third session, read on for a summary.
In our Analytics Bootcamp series, Adswerve Head...
Blog Post
Ads Data Hub (ADH) is an environment that can help you navigate through the increasingly privacy-conscious digital world. It enables you to query Campaign Manager, Display Video 360, Google Ads, and Youtube Reserve data, all using the power of BigQuery.
While ADH allows you to run queries on top of any...
Blog Post
User behavior is shifting quickly and may be hard to keep up with. However, if you stick with tried and true optimization methods (with a slight COVID-19 twist), you’ll be ready to handle whatever comes next. Here are six tips for optimizing your media strategies right now.
Don’t Block All Coronavirus...
Blog Post
Have you attended our Analytics Bootcamp sessions? If you missed the first one, make sure to read our recap. And if you couldn’t attend our second session, read on for a summary.
In our Analytics Bootcamp series, Adswerve Head of Innovation Charles Farina shares what you need to know to get...
Blog Post
Throughout the modern era of advertising, policies and guidelines have been put in place to shield audiences. Restrictions include, but are not limited to, targeting protected audiences, making misleading or false claims and capturing data without consent. For instance, the Health Insurance Portability and Accountability Act (HIPAA) and the Children's...
Blog Post
In light of COVID-19, the world is adjusting to a “new normal,” and in these uncertain times, marketers are changing their strategies to adapt to fluctuating buying habits and, in some cases, reduced budgets. So what are the trends and digital implications for programmatic buyers? Let’s dive in.
Shift Your Inventory
With...
Blog Post
Sometimes stepping back means moving forward — and in the age of privacy, the legacy media-buying processes of years past are becoming new, once again.
The Age of Data Gathering & Lever Pulling
With the advent of programmatic buying, we entered an unprecedented age of data gathering and lever pulling — far...
Blog Post
In our previous post in this series, we shared how to evaluate your current digital strategy with an annual analytics tagging and data audit. Next, let’s turn to how to setup and evaluate new goals using Google Analytics.
Having goals and an analytics tagging strategy will save your company money because...
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