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Blog Post
Why Use Remarketing Lists for Search Ads?
In digital media, often your most powerful tool is going to be historical data and knowledge. In the same way that your previous decisions should inform your next steps, many savvy digital marketers also know that your best chance at making the sale is...
Blog Post
This is part five of a five-part series introducing the creative process for data-driven campaigns as outlined in our new guide: The Creative Process for Programmatic: A Guide for Marketers.
Until quite recently, the launch of an ad campaign marked an end-point for most of the parties who created it. Once...
Blog Post
It's that time of year again—the app development conference to end all app development conferences: Google I/O. If you've been before (or watched via live tweet or live stream), you know the excitement around Google's announcements. They made a lot of big ones today, and one that particularly caught our...
Blog Post
We recently got some love from Simo Ahava for our contributions to conversations around Google Tag Manager. We're all big fans of Simo at Analytics Pros. He's a prolific member of the analytics community and makes significant contributions to our industry via his blog and myriad speaking engagements. He's smart,...
Blog Post
Calculated Metrics have been a long requested feature for Google Analytics. In this post, I will provide 25 use cases for calculated metrics, in addition to showing you how to use them.
What Are Calculated Metrics?
How Many Calculated Metrics Can I Make?Calculated metrics in Google Analytics are derived metrics from standard...
Blog Post
If you’re still trying to get a better grasp of digital analytics—mobile app analytics specifically—this blog post is for you!
I recently joined the team at Analytics Pros after four years in the digital marketing world, and I've been rapidly expanding my knowledge of digital analytics in my new role as...
Blog Post
In this blogpost I will show you step by step how to get your GA data into R and do some basic manipulation with that data. The final product will be a heatmap of sessions across 2 dimensions (day of week and hour of day).
Step 1: Requirements
To follow this tutorial...
Blog Post
Last May Google announced that they’re giving Google Analytics Premium users ability to access raw session and hit level data. The access to that data is done through Google’s BigQuery tool which enables you to query through massive data sets to answer business questions. With the right approach, having huge...
Blog Post
As we gear up for a nice, long holiday weekend here at Analytics Pros, we can't help but think about how thankful we are. We've got a talented, growing team and great customers that enable us to keep the lights and the heat on.
Light and heat keeper-oners, we appreciate you. We're thankful...
Blog Post
One of the newest features to be released for Universal Analytics version of Google Analytics this year is cross device tracking. As the name suggests, this tool dares to think differently about how users engage with you brand via desktop, mobile, tablet, non-traditional devices like Xbox and Google Glass, and...
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