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Blog Post
While Q1 2020 was not what we expected, Q2 brought exciting new opportunities to be better prepared for whatever the future holds.
Google released new algorithms and inventory opportunities, planning resources and insights into the media you run in Display & Video 360. Check out the below to catch up!
NEW OPPORTUNITIES
#1 ...
Blog Post
Our head of innovation, Charles Farina, just launched Analytics Bootcamp, a new 3-Part webinar series. The first installment covered the latest version of Google Analytics App+Web features and Tag Manager. If you missed it, we’ll be hosting additional Bootcamp dates in starting on July 14th, so stay tuned to our...
Blog Post
Previous period and year-over-year (YoY) metrics have little meaning in this COVID-19 world. Instead, you can use forecasting tools to quickly quantify the effect that COVID-19 is having on your important metrics. Knowing this value can help you prioritize your response and measure the effectiveness of those efforts.
Facebook Prophet is...
Blog Post
Using Google Search Ads 360 and interested in bid strategies? Check out our 15-minute on-demand webinar to learn how bid strategies can help you optimize your spend and ensure your bids are maximized against conversions. Tune in to catch Adswerve SA360 Platform Implementation Consultant Sonorah Hunter and Account Executive Shaun...
Blog Post
Give me the content that I want, entertain me, but make it useful and actionable, while informing me. Whenever and wherever I want it - but also try to anticipate whatever it is I may want next. Sounds demanding, right? Consumers, as we all are, know that this is indeed...
Blog Post
2019 was a whirlwind, especially for tech-savvy marketers on the lookout for the next critical trend. It’s easy to feel like your organization is a perpetual motion machine, jumping from one project, activation, or campaign to the next. But with the year over, it’s wise to take a moment to...
Blog Post
Google Campaign Manager (CM) is an industry-leading ad server and reporting tool to help agencies and marketers manage thousands of digital ad campaigns across various publishers and websites. Deploying it helps to keep your trafficking organized while working with multiple vendors and publishers, and lets you report on your data...
Blog Post
Here at Adswerve, our team of 200+ media and data experts is proud to deliver data insights that inform our clients’ programs and drive better media results. Take our expert Programmatic Media team, for example, which works with hundreds of clients to determine the right approach and tactical mix for...
Blog Post
Are you using the full capabilities of Google Analytics 360 to inform your media campaigns? Our Head of Innovation, Charles Farina, recently recorded a webinar, GA 360: Leveraging Google Analytics to Improve Your Media Buy, with Google’s Allison Sullivan. In case you missed the webinar and don’t have time to...
Blog Post
Incrementality. Mediaspeak to qualify media spend against revenue uplift. The method is generally measured with users from an exposed vs. non-exposed group, or, control vs. retargeted, to prove the case of a clear winner that directly influences revenue. It’s an ideal stake in the ground for any marketer to get...
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