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Blog Post
If you’re like most marketers, you’re paying close attention to the current industry conversation around web user privacy. And you know that when a browser like Google Chrome that has more than half of the global desktop internet browser market share plans to eliminate third-party cookies, it’s time to begin...
Blog Post
Google’s Display & Video 360 (DV360) offers a comprehensive set of targeting opportunities, including Google’s owned data for audiences, auction packages and third-party consumer data and publisher deals. Deciding which targeting tactics are most impactful can be overwhelming. Here are some we recommend, in priority order:
First-Party Opportunities for Targeting or...
Blog Post
GMP Updates Part 2: GA4 | CM360 | GTM | Surveys 360
Our media and analytics experts are sharing their takes on the best new Google enhancements and what updates we can expect in 2021. If you missed part one, you can still read it, here, to get the latest on...
Blog Post
It’s Data Privacy Day! We often talk about what’s next for data privacy regulations and how marketers can (and will) adapt. It seems fitting that we have an update to share about Google’s progress toward creating new ways to target users without using third-party cookies. Take a look.
Last January, Google...
Blog Post
GMP Updates Part 1: Cloud | DV360 | SA360 | Data Studio | Google Optimize
2020 may have been different in a lot of ways, but one thing remained the same: Google updated and improved its Google Marketing and Cloud Platform products. Kicking off the year, we tapped our media and...
Blog Post
This Q4 is expected to be unlike any other. Consumer behavior will likely maintain the same offline-to-online shifts that have been in play since March. However, family events, shopping, and travel plans look different than years past. Here are seven trends for navigating Q4 and the upcoming holiday season, keeping...
Blog Post
A lot has been done in recent years to allow data scientists to build models easily and efficiently within Google Cloud Platform. Anyone in the digital analytics space who has played with BQML knows how easy it has become to develop a proof of concept model, store predictions in BigQuery,...
Blog Post
Video content is a huge component of the digital user experience and marketers who leverage it correctly are able to efficiently reach their audiences for maximum impact. In a recent survey, 92% of marketers who use video said that it's an important part of their marketing strategy, with 88% reporting...
Blog Post
In June 2020, Apple previewed the new versions of its operating systems macOS 11 Big Sur, iOS14, iPadOS 14, tvOS 14 and watchOS 7. These updates generated questions within the AdTech and MarTech communities in two separate areas:
Does the release of Safari 14 (Windows, Mac, iOS) impact my marketing...
Blog Post
Without movies, sports, in-house dining or other attention-grabbing topics to turn to during the COVID-19 crisis, publishers have encountered dramatic shifts in traffic, reader behavior and revenue. Before the pandemic, mastering first-party data collection was a priority due to privacy changes like ITP, CCPA, GDPR and cookie deprecation, but now...
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