Blog Post
Adswerve team members Natasha Salinas and Brent Ramos, along with select digital marketing experts from Google, recently held a webinar, “3 Ways to Grow Your Business with an Ad Server.” Together, they shared how an ad server like Campaign Manager offers agnostic tracking, transparency, efficiency, reporting and attribution that can...
Blog Post
How can an Ad Server unify, power and future-proof your marketing efforts?
Register today to join digital marketing experts from Google and Adswerve on Tuesday, May 7 at Noon PST/3 PM EST to understand how an Ad Server, like Campaign Manager, can take your marketing campaigns to the next level with agnostic...
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Making your media
more meaningful
Services for Marketers
Let us help you prove business success with a data-first marketing approach. Using our data science and analytical roots, we can help you gain a deeper understanding of your audiences and improve your media campaigns.
Platform Licensing Services
Get platform access and technical support for:
Implementation and Onboarding...
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Offer more to your clients
and simplify your world
Services for Agencies
Power up your agency capabilities with Adswerve’s media and analytics leaders. Working behind the scenes, we unlock Google tools so you can better develop and execute strategies to improve your clients’ programs. Depending on your needs and goals, we can also...
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Getting Started with Campaign Manager (CM)
Campaign Manager (CM) offers an efficient and simple workflow for you to traffick your media plan within minutes! Follow the steps outlined below to get started.
Step 1: Create Advertiser
The first step to getting started with Campaign Manager (CM) is to create an Advertiser. An Advertiser...
Blog Post
Are you limiting your Google Analytics data without even knowing it? Are you afraid to apply deeper granularity to your current implementation for fear of data-breaks? Fear not!
Why should you be interested in Custom Dimensions and Custom Metrics? Well, without this added layer of useful, business-specific dimensionality you're limiting your...
Blog Post
Last quarter at Dreamforce it was announced that Google and Salesforce have entered into a global partnership and are releasing an integration which will make Salesforce lead data available in the Google Analytics 360 UI. This is an enormous advancement that makes key pieces of the Google stack, be it...
Blog Post
What is DoubleClick for Publishers (DFP)?
DFP is a way for publishers to manage their ads across multiple sources and channels, in short, an Ad server. DFP is similar to AdSense, which only serves Google’s Ad Exchange (Adx) bought ads, but with different rules, terms of service and flexibility to serve...
Blog Post
How Google Analytics 360 helps Digital Analysts overcome the struggles they are faced with on a daily basis.
Overcoming 5 Obstacles to Great Data
In a previous article we explored five of the most common challenges faced by digital analysts who do not have access to an enterprise analytics tool. This article will...
Blog Post
5 Common Roadblocks to Great Data
As a Digital Analyst in an organization with no enterprise digital analytics solution, you can easily feel left up a creek without a paddle. This article will explore five of those common issues that leave you with untrustworthy data and hampered capability. In the next...
