Blog Post
With US retail spending predicted to surpass $1 trillion for the first time this holiday season, it’s imperative that marketers strategically prepare for how to reach and connect with customers during this critical time. Here are six tips to help you plan your campaigns in Google Display & Video 360:
Bid...
Blog Post
So, you’re a large company that owns multiple domains and wants to report on company-wide performance and understand attribution better? Well, look no further! Luckily, this isn’t the first time we’ve solved for this solution.
In this article, we’ll talk about:
Why cross-domain tracking is important
How to implement cross-domain tracking...
Blog Post
Last week a number of us attended Google Marketing Live (GML), the annual Google event with around 5,000 industry players in San Francisco. GML is an action packed 3-days, and there is always much anticipation of the “oohs and ahhs” of the latest in technical product releases. This year, these...
Blog Post
So, you’re a large company that owns multiple domains and wants to report on company-wide performance and understand attribution better? Well, look no further! Luckily, this isn’t the first time we’ve solved for this solution.
In this article, we’ll talk about:
Why cross-domain tracking is important
How to implement cross-domain tracking...
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Your Guide to Trafficking in Campaign Manager 360
Before beginning to traffick your Campaign, it is important to understand the Campaign hierarchy to help you traffick efficiently to stay organized and save you time!
Campaign Hierarchy Explained
The Campaign Manager 360 platform consists of a stack of hierarchical levels with the Advertiser sitting...
Blog Post
Google Analytics is a tool with many features. It can be easy to miss a few that can have an effect on your reporting. Before you go running to your dev team, many of them don't require a developer to take advantage of. Here, we'll show 10 features you can enable to...
Blog Post
Last quarter at Dreamforce it was announced that Google and Salesforce have entered into a global partnership and are releasing an integration which will make Salesforce lead data available in the Google Analytics 360 UI. This is an enormous advancement that makes key pieces of the Google stack, be it...
Blog Post
Introduction
When it comes to SEM strategy, people in the industry love to say, “target your right audience at the right time.” It sounds easy, right? However, the reality is that this is often much easier said than done. Marketing teams spend countless hours—and dollars—having developers build new landing pages with...
Blog Post
What is cardinality?
Cardinality is the number of elements in a set or other grouping, as a property of that grouping. For example, the set A = {2, 4, 6} contains 3 elements, and, therefore, A has a cardinality of 3. High cardinality means there are a lot of unique values...
Blog Post
Google Analytics has a lot of data—no surprises here! And although the standard reports cover a lot of ground in understanding how users interact with your site, sometimes there are specific things you want to know. And of course, our favorite analytics tool has the ability to customize reports in...
