Meet our team
We value building lasting relationships with our clients – and each other. Working with Adswerve means you have access to some of the biggest and brightest minds in the industry.
Get to know more about the leaders who guide us by clicking their photo.
Our Leadership

Clint Tasset
Founder/Board Member
Clint began his career helping clients get the most ROI from their marketing tools at DoubleClick, then Google. His experiences led him to create Adswerve, which he founded to support marketers with consultative services and support for Google marketing tools.
From its inception in 2009 until 2018, Adswerve grew to more than 100 employees. It then acquired Analytics Pros, a Seattle-based business. The acquisition allowed Adswerve to expand its capabilities to include analytics, Cloud and BigQuery capabilities, giving it expertise across the entire Google Marketing and Cloud Platforms. Now, with additional offices in Seattle, NYC, Europe and more, Adswerve services more than 600 agencies and 200+ of the world's biggest brands.
As Adswerve president and CEO, Clint now oversees 200+ experts who represent both the art and science disciplines of digital marketing. He has received numerous awards and honors including 2019 DMN 40 under 40, and Adswerve has been recognized with “Best Place to Work” awards from Inc Magazine, the Denver Post and BuiltIn Seattle.
When Clint isn't in the Denver office, he can be found spending time with his family or heli-skiing in the Colorado mountains.
The most important part of my role is…
Helping break down silos between marketing and analytics, empowering marketers to be smarter and more effective. After working with thousands of marketers over the years, we know that they are sitting on mountains of siloed data — without the access or ability to tap into the full potential of that data.
I love working at Adswerve because…
Everything! To be the CEO of a company with 200+ people who love to come to work is one of my greatest achievements.
A fun fact about me is….
I love to Heli-ski.

Sherri Montenegro
Chief Financial Officer
Sherri began her career as a CPA, auditing for a big six accounting firm. She worked in various roles for Philip Morris USA and Pitney Bowes, both Fortune 500 companies. Sherri is a licensed CPA in New York and IRS Enrolled Agent.
The most important part of my role is…
Safeguarding the company's financial assets, improving processes around our financial measurement, and financial planning and analysis in a changing and dynamic environment.
I love working at Adswerve because…
I learn new things every day in finance, technology, the industry and the workplace. I'm positioned at the pulse of the organization.
My childhood nickname was…
Toots. It’s just what my Dad always called me. I was named after “Sherry Baby” in the Frankie Valli and the Four Seasons song Sherry.
A fun fact about me is...
I played softball in college.
If I could have one superpower, it would be…
I’m a fan of Antman these days.
Three items that remain on my bucket list are…
1. Having my own blog
2. Sailing every Disney Cruise itinerary
3. Speaking fluent Spanish (and for an added fourth item: seeing a woman become
president!)

Rick Reinard
Chief Operations Officer
Rick has been promoting the use of data-driven decision-making for over a decade. He has supported brands on the client side and as a consultant.
The most important part of my role is… Helping drive client engagement and innovative service delivery. My goal is set to set clear objectives for the team and remove any unnecessary complications.
I love working at Adswerve because… I’m part of a team that's continuously focused on learning. Everyone is not only focused on their own growth, but also the growth of those around them.
A fun fact about me is…. I adopted a three-legged, one-eared cat that now has its own Instagram account.
If I could have one superpower, it would be…. Absorbing the powers of others. Why? Because I assume everyone else will have a better answer to this than I do.

Tracy Tobin
Chief People Officer
Prior to joining Adswerve, Tracy's background includes over 20 years of solutions-oriented experience leading successful HR teams responsible for cultivating company culture, employee engagement, employee growth and development, coaching/counseling, and performance management in Advertising, Retail Marketing and Media Communications companies.
The most important part of my role is…
Continuing the success and growth trajectory of Adswerve by ensuring that our culture is focusing on supporting and developing our people. I firmly believe my role is dedicated to supporting an environment where employees, at all levels, have the opportunity to be the best version of themselves.
I love working at Adswerve because…
Getting to know and work with dynamic, highly collaborative and incredibly smart people. Each day brings opportunities and exciting challenges for us to work together to create solutions that support our employees and their careers.
A fun fact about me is...
My adventures on our family vacations are addressing all of my fears. I'm not a fan of heights and my family's taken me zip-lining, twice. I also don't go in the ocean past my knees and I've now been surfing and snorkeling in the open ocean. In our very active family, they continue to push me to conquer all my fears.
If I could have one superpower, it would be…
Mind reading… it would help answer so many questions.
Three items that remain on my bucket list are…
1. Learning how to ride a dirt bike
2. Travel to Greece, Italy and Norway
3. When I retire, I want to spend a summer traveling down the East Coast (Maine to Georgia)

Alan Rosen
Chief of Data Solutions
Alan has a diverse background, which includes everything from starting a business to working in corporate strategy and management for a Fortune 500 company.
The most important part of my role is… Seeing employees’ careers grow and creating new opportunities for them and their families. I also enjoy delivering best-in-class solutions that aren't available anywhere else in the marketplace.
I love working at Adswerve because… I enjoy watching the team grow in size, expertise, processes and prestige.
My childhood nickname was… Crash. I was known for always hurting myself, whether skiing or playing soccer or basketball.
If I could have one superpower, it would be…. I’m pretty happy with the ones I have.
Three items that remain on my bucket list are…. Non-existent. My list is complete, I'll have to make a new one.

Tiffany Tasset
Chief of Corporate Operations
Tiffany received a PhD in Mathematics from the University of Colorado Boulder. After completing her degree, she started her career in the financial services industry, working for Aon Hewitt as a Senior Consultant and Actuary. After spending 4+ years with Aon Hewitt, Tiffany joined Adswerve and served as their CFO for several years before transitioning into her current role as Chief of Corporate Operations.

Scott Sullivan
Chief of Partnerships
Scott is a long-time ad tech executive with previous experience at Microsoft, AOL and more. Prior to joining Adswerve in July 2019, he spent 12 years at Google as the Head of Industry, overseeing Google's largest agency holding company.
The most important part of my role is… People building. Adswerve’s success is predicated on having great people who thrive in their roles and deliver top-notch service for our clients.
I love working at Adswerve because… It’s come so far in the last 10 years. We are now a complete full-stack Google Marketing platform provider along with being a Premier Google Cloud partner. Our experience is unparalleled in the industry and we have one of the largest client rosters in the U.S., servicing over 600 agencies and 200 direct marketers.
My childhood nickname was… Tragically, I was anointed with the nickname of Scooter later in life. Unfortunately, a childhood friend left me a message on my answering machine at college where he referred to me as Scooter. My college roommates heard and the nickname stuck.
A fun fact about me is…. If you get to know me, you can move up in the "Six Degrees of Kevin Bacon" game. My Mom grew up outside of Philadelphia and her family was close friends with the Bacon family.
Three items that remain on my bucket list are…. 1. Go on an African safari 2. Attend the Super Bowl 3. Visit the Great Wall of China

Kristina Yarrington
Chief Marketing Officer
Kristina has more than a decade of experience driving multi-million dollar B2B and B2C marketing programs. Prior to joining Adswerve in 2018, she transformed marketing initiatives for several companies, including DHI Group, Alta Colleges, CenturyLink and Coors.
The most important part of my role is… Sharing the Adswerve story of how we're empowering marketers to be smarter. I've spent my career in marketing and have often been frustrated by the inconsistencies in reporting across multiple platforms and vendors. Our key focus is helping agencies and marketers solve this problem by providing transparency around data to ultimately drive better marketing results.
I love working at Adswerve because… The People! We have an amazing team at Adswerve. Definitely the smartest and most collaborative team of people I've ever worked with.
A fun fact about me is…. I was once a contestant on The Price is Right and made it all the way to the Showcase Showdown. Check out Season 47, Episode 48 for a good laugh!
If I could have one superpower, it would be…. Flying because I love to travel. Plus, it would help me avoid the commute on my way home!

Alan Rosen
Chief of Emerging Business & Strategy Officer
Alan has a diverse background, which includes everything from starting a business to working in corporate strategy and management for a Fortune 500 company.
The most important part of my role is… Seeing employees’ careers grow and creating new opportunities for them and their families. I also enjoy delivering best-in-class solutions that aren't available anywhere else in the marketplace.
I love working at Adswerve because… I enjoy watching the team grow in size, expertise, processes and prestige.
My childhood nickname was… Crash. I was known for always hurting myself, whether skiing or playing soccer or basketball.
If I could have one superpower, it would be…. I’m pretty happy with the ones I have.
Three items that remain on my bucket list are…. Non-existent. My list is complete, I'll have to make a new one.

Dani Sullivan
SVP, Account Management
Dani has over a decade of MarTech, operations, and team leadership experience. Hailing from the cornfields of Central Illinois, her background is an amalgamation of the foodservice industry, English-Lit and Philosophy studies at the University of Illinois and 10-years of start-up agency life in Chicago. Adswerve and Colorado-based adventures are the latest and greatest of her life thus far.
The most important part of my role is… Critical thinking. Experience is only as valuable as the ability to pivot and expand on existing observation of facts or events. The ability to abandon biases, find the silver lining, and laugh at and learn from our mishaps is the only way to evolve as a company and as individuals.
I love working at Adswerve because… We are surrounded by intelligent and interesting people who genuinely care. To top it off, Adswervians are as assertive as they are collaborative. Not unlike the nature of this industry, we never cease to aim high, ask tough questions and take on even tougher solutions. What else could you ask for?!
A fun fact about me is…. I held my 22nd birthday on a llama farm back in Illinois. We had a llama obstacle course, llama-themed arts and crafts and more. To this day, it remains the best and most memorable birthday of my life.
Three items that remain on my bucket list are…. 1. Skydiving 2. Publishing a short story 3. Nailing a Scorpion Handstand

Kristina Goldberg
SVP, Media Services
Seasoned advertising technology & marketing professional focused on maximizing client investment & corporate revenue growth through audience & data-led planning, buying, and measurement.
The most important part of my role is… Asking "but why" or "how" - I genuinely enjoy understanding how the sauce is made, and then helping to convey that recipe in a clear & understandable narrative to others.
I love working at Adswerve because… The people (smart, passionate and beyond helpful)... and the vast and diverse knowledge set - these enable us to develop longstanding trusted partnerships across the marketplace...and also the free seltzer.
A fun fact about me is…. I have a funny Kevin Bacon story - ask me about it!
Three items that remain on my bucket list are…. 1. Travel to Antarctica 2. Write and publish a novel 3. Score tickets to Saturday Night Live

Justin Goodman
SVP, Analytics Services
Starting client-side in marketing, Justin brought a digital marketing approach to an otherwise traditional marketing focused Powersports business. After finding success at growing in-store and online business for multiple Powersports dealers, he transitioned into an account management role within the agency space. It was the agency space where he was able to scale his marketing background and passion for analytics to drive client success through data-driven decisions. He has since cultivated his analytics career, taking a data-informed approach to client decision-making processes.
The most important part of my role is… Empowering clients and internal teams to better use and understand data.
I love working at Adswerve because… There is a collaborative culture. We treat our peers and customers as a team, working to ensure we all improve together.
My childhood nickname was… ElectricIce, which I used as an online alias growing up in the world of the Internet, specifically gaming. When I tried to buy my first domain, electricice.com was taken, which resulted in my migration to electricmice. I still use the electricmice alias today.
A fun fact about me is…. I have always loved food. I thought I was going to begin a culinary career out of high school but took the traditional college approach instead. In my free time, I find myself experimenting with smoked foods; around the office, I am known for my beef jerky.
If I could have one superpower, it would be…. Making all food healthy without impact to taste.
Three items that remain on my bucket list are…. 1. Cooking with Alton Brown 2. Eating sushi at the top sushi restaurants in Japan 3. Scuba diving in the Great Barrier Reef

Natasha Salinas
VP, Platform Launch & Training
Prior to joining Adswerve, Natasha worked at a lead generation marketing agency as well as DoubleClick, where she worked in client services. Throughout her career, she's developed in-depth ad tech expertise, specializing in the Google Marketing Platform. That valuable knowledge, along with her strategic marketing skills, allows her to offer exceptional service to Adswerve clients.
The most important part of my role is… Fostering a team of technical experts who focus on platform launch and implementation. Because this is a critical first step in our client relationships, it's imperative that we're seen as trusted advisors from the outset.
I love working at Adswerve because… We have a collaborative environment. Our teams really do strive to be customer-centric, and focus on helping each other along the way. Furthermore, I am surrounded by friends and colleagues I have known for 10+ years, which shows our commitment to each other and the company.
My childhood nickname was…
A fun fact about me is….
I am a Denver native and proud of it! However, I can stare into the ocean for days whereas the mountains have started to bore me. Also, I love crafts and home decorating. I have seriously watched every episode of House Hunters on HGTV.
If I could have one superpower, it would be…. Mind reading!
Three items that remain on my bucket list are…. 1. Running a marathon 2. Buying a secluded home on a lake 3. Seeing my boys graduate college

Vi Duong
VP, Legal
Vi is a startup attorney with a diverse background that ranges from negotiating complex transactions to advising executives on legal operations and strategies. In recent years, Vi has been focusing on privacy laws and how they affect advertising technologies.
The most important part of my role is… As the head of the Legal department, the most important part of my job is to find the right balance between protecting the company against legal risks to survive and allowing the company to take on business risks to thrive. This requires staying abreast of changes in laws as well as understanding the development of technologies that affect the business.
I love working at Adswerve because… Adswerve is like family to me. I appreciate the trust and support given to me, allowing me to excel in my job.
My childhood nickname was…. My full first name is Tuong Vi, even though I go by "Vi" now. Tuong Vi is multiflora rose in Vietnamese. However, my family calls me "Tuong," which means "wall" in Vietnamese because I'm strong-headed.
Three items that remain on my bucket list are…. 1. Write a book. 2. Visit France. 3. Hug a redwood.

Janessa Seewald
VP, Media Activation & Consulting
Janessa graduated from CSU with a BS in Business Administration and a minor in Spanish. After graduating, she worked at a lead generation agency for 11 years with a focus on SEO, paid search, social and programmatic. Janessa joined Adswerve in 2015 and helped build our managed media and media consulting team and offerings.
The most important part of my role is…
Leading with empathy, leaning into challenging situations, and offering support to a growing and dynamic team of media experts as they focus on delivering stellar service to drive outcomes for our clients.
I love working at Adswerve because…
The opportunity to work with incredibly talented and passionate people at a company that is caring and collaborative and in an industry that is challenging and always evolving. Plus I'm lucky to work closely with a few of my lifelong friends!
A fun fact about me is…
I went to high school with two other Janessa's and we were all of the same age!
Three items that remain on my bucket list are…
Ride in a hot air balloon, bungee jumping, and learn Portuguese

Jacob Shafer
VP, Product Management & Design
Jacob has a background in full-stack web development and the strategy and application of digital analytics implementations. He’s also spent 15 successful years managing small highly technical teams, where competing priorities are constantly changing.
The most important part of my role is… Helping others find clarity in uncertain situations. Often there is a plethora of data, so identifying what is important makes all the difference.
I love working at Adswerve because... I love working with people who enjoy their work and are passionate about helping people solve problems.
A fun fact about me is…. I am a really good whistler.
Three items that remain on my bucket list are…. 1. Viewing the Northern Lights 2. Visiting the Australian Outback 3. Learning to sail

Jim Caulson
VP, Finance
I am a CPA and Finance professional with 25+ years of experience in various accounting and finance roles, including FP&A, Financial Reporting and typical Controllership responsibilities. I have worked in several industries including Telecommunications, Distribution and Marketing.
The most important part of my role is… Providing exceptional customer support, both internally and externally, while protecting Adswerve's assets and resources for our Company and our Stakeholders. This is includes streamlining processes wherever possible while maintaining a high-level, effective control environment.
I love working at Adswerve because... I love the people at Adswerve and the opportunity to help enable the Adswerve team in providing exceptional service to our clients.
A fun fact about me is... I loved Dungeons and Dragons as a kid and could play for hours. I even joined a club when I was in 5th grade so I could play after school.
If I could have one superpower, it would be... I would love to be able to fly. Being able to go anywhere, anytime and not having to get in a car would be awesome. Also, I love watching birds glide in the air, so it would be cool to be able to do that.

Lindsay Todd
Head of Operations Design
Lindsay has a BS in Management of Information Systems from the University of Colorado and has more than 10+ years of technology experience in the digital advertising space. She started her career in technical support at DoubleClick and transitioned into management while at MapQuest. She joined Adswerve in 2013 and has helped shape and lead teams across the organization.
The most important part of my role is… Helping to develop and grow others through productive coaching and mentorship. We strongly believe in the value of investing in our employees. By providing them with opportunities to be engaged in their own success, Adswerve is able to provide best-in-class service.
I love working at Adswerve because… Adswerve has provided me the opportunity to be a part of growing a company in an ever-evolving industry, working alongside a few of my lifelong friends.
My childhood nickname was… I didn't have a childhood nickname, but my mom named me after Lindsay Wagner who had a starring role in the 1970’s TV show The Bionic Woman.
A fun fact about me is…. I lived in Frankfurt Germany for about two years after graduating from college and attended language school. I was close to fluent by the time I moved back to the States, and while I've forgotten a lot of it, you may occasionally hear me say something random in German just for fun.
If I could have one superpower, it would be…. Teleportation so that I can be punctual.
Three items that remain on my bucket list are…. 1. Traveling to Japan 2. Camping in Muir Woods 3. Learning to sew

Charles Farina
Head of Innovation
Charles is deeply experienced in the Google Marketing Platform and has performed hundreds of strategic planning discussions, implementations, trainings and presentations around the world.
The most important part of my role is… Helping clients improve the experiences they provide for their customers through data.
I love working at Adswerve because… I get to work with many of the best practitioners and leaders in our space as well as many of my favorite brands.
Three items that remain on my bucket list are…. 1. Visiting New Zealand 2. Visiting Hokkaido (Japan) 3. Skydiving

Matt Fiskness
Strategic Advisor
Matt has over a decade of experience in the Ad Tech ecosystem, ranging from technical and client facing roles to growing account and services teams at scale. Matt has been with Adswerve since 2011 and was instrumental in cultivating the media services team and their capabilities and executing on its vision.
Prior to Adswerve, Matt held positions within several large organizations such as Google, Honeywell and Citigroup, as well as a few different start-ups at different stages of growth. An avid skier, he also spent a season working as a ski instructor - a job that was both his favorite and most challenging at times.
The most important part of my role is…
I am in a unique position within Adswerve where my focus is both on the long-term vision
for Adswerve services and product offerings, as well as on our operational efficiencies and
processes. This allows me to work with amazingly smart individuals across the entire
organization, figuring out solutions for the near-term and long-term success of our
organization and clients.
I love working at Adswerve because…
There is always a challenge or puzzle to solve, especially as we grow. We now have so
many more capabilities to bring to the table, so the solutions we are putting into the market
are that much more developed and broad. Seeing Adswerve develop into such a large and
capable organization has been amazing to watch unfold.
My childhood nickname was…
Shrimp and Speedy. Shrimp because I was small for my age (now I am just small in general)
and Speedy because I used to run long distances in a pretty short amount of time (now I run
short distances in a pretty long amount of time).
A fun fact about me is….
My brother and I speak fluent pig-latin to each other. It is something we started when we
were very young and can pick up again very quickly whenever we see each other.
If I could have one superpower, it would be….
Flight
Three items that remain on my bucket list are….
1. Powder skiing in Hokkaido Japan
2. Hiking the Great Wall of China
3. Being a father

Luka Cempre
Senior Data Scientist
Luka joined Adswerve more than six years ago after graduating with a masters degree in Computer and Information Science. He started as a software engineer helping analysts automate parts of their work, and with the rise of cloud began spending more and more time in big data analytics as a data scientist. His work in the past few years has mostly consisted of data-mining massive amounts of data in BigQuery, predicting trends and user behavior with the help of machine learning and building valuable dashboards for Adswerve clients.
The most important part of my role is… Working with and helping clients of different sizes and verticals. Knowing that my input has bettered a company or that a piece of my code is serving millions of users feels very exciting.
I love working at Adswerve because… The culture. believe that being surrounded by great people and talent is extremely important. I also love being challenged with problems that come from all of the different clients that I get to work with.
A fun fact about me is…. As a three-year-old, I received three stitches on my forehead (which are still visible today). I was playing "horse" with my sister, hit a bench, got stung by 15 bees in my already swollen head and drank a bottle of antibiotics. This resulted in an ER visit where they proceeded to give me charcoal juice in an attempt to induce vomiting. However, my three-year-old stomach of steel only produced a massive burp. My mum describes it as a pretty typical week of my childhood.
If I could have one superpower, it would be…. Teleportation to avoid traffic, delayed flights, uncomfortable plane seats and move myself to incredible locations anywhere on the planet. That would be magical.