Generate CTV Results You Can See with Google DV360

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Discover how a unified demand-side platform enables you to reach new audiences on more channels with unparalleled efficiency.

Connected TV (CTV) and over-the-top (OTT) are some of the fastest-growing channels for advertisers — but using them effectively and measuring results often eludes even the most savvy marketers.

Historically, marketers have worried that CTV advertising is:

Difficult to manage
Hard to accurately measure
Siloed from other marketing channels

But Google’s Display & Video 360 (DV360) addresses these concerns and more with a suite of new features that gives marketers more control, insight and guidance.

Download the tip sheet to learn more.

3 Ways DV360 Positions You for CTV Success

Access more channels

DV360 connects you to 93% of U.S. households that view ad-supported CTV, more than any other media buying solution. It also enables you to access the top 50-ad supported streaming apps, including the #1 CTV platform for reach: YouTube.

Streamline workflows

DV360 unifies end-to-end campaign management, from audience targeting through attribution. As a result, you can manage frequency across third-party CTV platforms and YouTube TV to gain 5% incremental reach per dollar spent.

Reach new audiences

If you purchase ad space directly from CTV platforms, you only have access to audiences in their inventory. But with DV360, you can hone your targeting by layering on GA4 segments and CM360 floodlight tags plus 3P and 1P CRM data.