Download our free Connected TV (CTV) tip sheet to discover how a unified demand-side platform enables you to reach new audiences on more channels with unparalleled efficiency.
DV360 connects you to 93% of U.S. households that view ad-supported CTV, more than any other media buying solution. It also enables you to access the top 50-ad supported streaming apps, including the #1 CTV platform for reach: YouTube.
DV360 unifies end-to-end campaign management, from audience targeting through attribution. As a result, you can manage frequency across third-party CTV platforms and YouTube TV to gain 5% incremental reach per dollar spent.
If you purchase ad space directly from CTV platforms, you only have access to audiences in their inventory. But with DV360, you can hone your targeting by layering on GA4 segments and CM360 floodlight tags plus 3P and 1P CRM data.