Unleash the Power of Your Marketing Data: 3 Strategies for Agencies

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Are your clients’ data foundations modern and flexible enough to handle what’s next? With new privacy regulations and changing third-party cookie approaches, they’ll need a durable plan to stay ahead.

With new privacy regulations in place and more on the way, agencies have to not only stay on top of the current industry landscape but also bring clients fresh strategies to harness their data. And ensure they have durable data foundations and omnichannel measurement strategies that will improve their ability to optimize campaigns and drive revenue. No small task — especially if you have an extensive client roster.

Our tip sheet walks you through three strategies to help and how to get started.

What We'll Cover:

Focus on First-Party Data

Explore why unlocking first-party data is the key to measuring performance and ROI.

Explore Omnichannel Insights and MMM

See how you can leverage MMM insights for your clients, and how tools like Google Meridian can help.

Leverage Generative AI and Sentiment Analysis

See how you can use GenAI to surface trends like customer behavior and sentiment across channels. And get a real-world example of how we brought a sentiment analysis solution to life for Six Flags.