Tip Sheet | Generate CTV Results You Can See with Google DV360

Discover how a unified demand-side platform enables you to reach new audiences on more channels with unparalleled efficiency. 

Connected TV (CTV) and over-the-top (OTT) are some of the fastest-growing channels for advertisers — but using them effectively and measuring results often eludes even the most savvy marketers.

Historically, marketers have worried that CTV advertising is:

• Difficult to manage
• Hard to accurately measure
• Siloed from other marketing channels

But Google’s Display & Video 360 (DV360) addresses these concerns and more with a suite of new features that gives marketers more control, insight and guidance.

Download the tip sheet to learn more.