Adobe CJA implementation phase mini-guide

Go live on CJA with teams ready to act on every journey

Implementation isn’t only about platform setup. It’s also about changing how your teams think, work, and act. In this phase of your Adobe Customer Journey Analytics (CJA) transformation, you’ll activate your plans, empower your teams to adopt the solution for their use cases, and reinforce its value by showcasing and celebrating wins.

This guide shows you how to orchestrate change management alongside your platform implementation in one coordinated roadmap, activate the COE you defined in discovery, and launch training, office hours, and support programs as a progressive learning journey. You’ll also build a communications plan and touchpoints framework that keep stakeholders informed and prepared as the transformation moves from planning to reality.

Finally, you’ll validate person-based counts side by side with early adopters, create reporting assets that take advantage of Customer Journey Analytics features instead of lifting and shifting legacy reports, and turn your first use case wins into stories that grow your champion network.

Inside, you'll find:

• An Adobe Customer Journey Analytics implementation roadmap that pairs nine technical activities with the change management work that carries each one to your people
• 12 training and enablement tools mapped by purpose and timing
• A change management communications plan and example touchpoints framework for keeping stakeholders informed
• Methods for validating person-based counts with early adopters and a four-step approach to showcasing early use case wins