Adobe CJA discovery phase mini-guide

Turn your Adobe Customer Journey Analytics strategy into a plan your people believe in

In the discovery phase, your Adobe Customer Journey Analytics plans become actionable. To speed up the time between strategy and execution, you’ll align your KPIs to organizational needs, then build a realistic framework for implementation and enablement.

Discovery is also where the hardest conversations happen, and that’s by design. This guide walks you through agreeing on what a customer is, deciding which familiar metrics carry forward or retire, activating a change network that represents every impacted area, and mapping your stakeholders, including the third-party partners who are most often missed.

You’ll also define a center of excellence (COE) and the roles that bring it to life, build a training and enablement strategy for leaders, hands-on users, and report consumers, and plan an intentional dual-platform strategy that preserves trust in your data while Adobe Analytics and Customer Journey Analytics run side by side.

Inside, you'll find:

• Identity resolution questions to help your stakeholders agree on a shared definition of “one customer”
• A KPI audit framework for deciding which metrics carry forward, become newly possible, or retire
• Guidance for activating your change network, mapping impacted stakeholders, and building a training and enablement strategy
• A Customer Journey Analytics center of excellence (COE) roles model, plus a three-year dual-platform migration strategy