The third-party (3P) cookie deprecation countdown is on. Google recently announced that it will deprecate 3P cookies in its Chrome browser in early 2025, while Safari and Firefox have already made the change. If you haven’t started, it’s time to devise new measurement and attribution strategies that rely on first-party (1P) data instead of 3P cookies. It’s not an overnight endeavor; there are several steps you need to take to make sure you’re ready. Adswerve can help.
To learn more about how to prepare for the 3P cookie countdown, download our free ebook: A Digital Marketer's Guide to Third-Party Cookie Deprecation. It covers:
Create First-Party (1P) Data Strategies: Leverage rich 1P data for targeted audience engagement, data-driven personalization and future-proof measurement.
Combat Misconceptions: Gain clarity on making informed decisions with or without 3P cookies.
Build for Success: Learn to build a robust 1P data foundation and harness the power of AI and modeling.
You’ll learn more about Google Privacy Sandbox solutions, user IDs, testing approaches, modeling, tagging solutions, APIs and more. Plus, our ebook includes a quiz to help you assess your readiness!
Ready to learn more about how to shift your reliance from 3P cookies to 1P data and transform your ad measurement and attribution approaches? Let's talk about how we can help!