The third-party (3P) cookie deprecation countdown is on. Google recently announced that it will deprecate third-party cookies in its Chrome browser in early 2025, while Safari and Firefox have already made the change. If you haven’t started, it’s time to devise new measurement and attribution strategies that rely on first-party (1P) data instead of third-party cookies. It’s not an overnight endeavor; there are several steps you need to take to make sure you’re ready. Adswerve can help.
To learn more about how to prepare for the third-party cookie countdown, download our free ebook: "A digital marketer's guide to third-party cookie deprecation." It covers:
Creating first-party data strategies: Leverage rich first-party data for targeted audience engagement, data-driven personalization, and future-proof measurement.
Combating misconceptions: Gain clarity on making informed decisions with or without third-party cookies.
Building for success: Learn how to create a robust first-party data foundation and harness the power of AI and modeling.
You’ll learn more about Google Privacy Sandbox solutions, user IDs, testing approaches, modeling, tagging solutions, APIs, and more. Plus, our eBook includes a quiz to help you assess your readiness!
Ready to learn more about how to shift your reliance from third-party cookies to first-party data and transform your ad measurement and attribution approaches? Let's talk about how we can help!