Your 2025 Guide to Paid Media Measurement

Request Your Free Paid Media Guide

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Paid media measurement is changing fast. Our helpful guide can help you stay ahead of what’s next.

Download today to learn more about common media measurement challenges and how to:

Power up your Google tools
Set your media measurement strategy up for AI-enabled success
Access your raw measurement data Use Match ID to connect your online and offline data
Tap media mix modeling (MMM) tools like Meridian to connect channels to ROI
And more

Plus, you’ll get a durable measurement checklist and pro tips from Adswerve and Google experts to ensure you’re on the right track.

Ready to learn more about how you can improve your paid media measurement practice in 2025? Get started with the free ebook and don’t hesitate to let us know if you have any questions.

Measurement Insights

Kelly Hayes

Director of Account Management

Look for AI-powered tools to become a significant part of your measurement strategy. A recent survey showed that 84% of business leaders believe AI will help their organization access insights faster.

Google Cloud

Data and AI Trends Report 2024

Evan Laub

Media Consultant

Maximize your CM360 ROI and unlock data-driven attribution with a robust Floodlight strategy. Precisely configured Floodlights, conversion windows aligned with your sales cycle and enhanced attribution help reveal the true impact of each touchpoint.