Agency Tip Sheet | 12 Tips to Improve Your Media Planning

Have you revisited your agency media planning strategies recently?

With platform updates, new approaches to measurement, attribution and constantly evolving best practices, keeping your approach up to date can be challenging. We can help.

Our tips guide covers 12 ways to improve measurement, develop more precise targeting and increase ROI.

Plus, it offers best practices around topics like:

• Reducing media waste with the Unique Reach Overlap Report
• Setting frequency caps across display, native, video and YouTube inventory
• Bidding smarter with Google’s Advanced AI
• Combining upper-funnel Demand Gen campaigns with lower-funnel Performance Max (PMAX) campaigns

Whether you’re refining an established strategy or onboarding a new organization, it’s crucial to consider how your ad server, demand-side platform (DSP), social and search tactics align to drive results. 

Questions? We work with some of the top agencies in the US and are happy to help you, too. Reach out, and let’s start the conversation.