Your 2025 Guide to Paid Media Measurement

With looming regulation changes, varying cookie requirements and an increased emphasis on user privacy, paid media measurement is starting to look a lot different than years past. And it’s only going to get more complex.  

Download our ebook, “Your 2025 Guide to Paid Media Measurement,” to learn about current measurement challenges and how you can address them to keep your organization ahead of what’s next.

The ebook covers how to:

• Take advantage of Google tools like Campaign Manager 360, Search Ads 360 and Google Analytics 4, and Floodlight conversion tags in your workflows
• Set your media measurement strategy up for AI-enabled success
• Access your raw measurement data
• Use match ID to connect your online and offline data
• Tap media mix modeling (MMM) tools like Meridian to connect channels to ROI
• Explore advanced AI modeling initiatives 
• And more

It also includes a durable measurement checklist to ensure you’re on the right track — and pro tips from Adswerve and Google experts.

Ready to learn more about how you can improve your paid media measurement practice in 2025? Get the free ebook. And don’t hesitate to let us know if you have any questions.