You might have noticed some changes to our website homepage, complete with a bold new statement at the top: “Obsessed with data. Inspired by people.” We’re thrilled to announce that it’s our new Adswerve tagline!
More than two years ago, Adswerve acquired Analytics Pros and its team of data experts to form an all-new Adswerve. We worked together to come up with a new brand that would pull our two fields of expertise together and tell a cohesive story: “Purposeful data. Meaningful media.” We’ve spent time integrating our media and analytics processes, resources, teams and offerings to ensure that we’re one united team working together to drive valuable outcomes for our clients. We’ve achieved that goal and have evolved our business to extend beyond discussing data and media as two halves of one whole. We love our old tagline, but we no longer want to separate data and media—even in our tagline sentences!
Our new tagline is representative of our holistic approach to our work. Everything we do revolves around data, from how we approach our business offerings to how we create and run campaigns for clients to how to grow our team. We love working with data to build predictive models, to advance our clients’ knowledge of their audiences and to prove our strategies (just to name a few). In fact, we’re obsessed with data.
But data comes from people. It’s derived from who they are, the actions they take, the preferences they have (and about a billion other attributes). Ultimately, the data we work with represents the people that we all, as marketers, want to connect with. Those we want to start and continue conversations with. Without the human element—the things that make people diverse, interesting, quirky and unabashedly themselves—data wouldn’t mean as much. In a nutshell, we’re inspired by people.
Our Adswerve team is full of strategic, fascinatingly human thinkers (yes, that includes data scientists and media experts—and many others), who’ve helped hundreds of agencies and brands better integrate their marketing technology tools and strategies to help them achieve more: more insights, more wins and more profitability. And yes, of course we have data and media services, but really, our main goal is to help our clients connect with their customers to create valuable outcomes. We’ve worked hard to ensure we have the right team in place to strategize the best possible way to deliver them, and then do it! Because we’re obsessed with data and inspired by people.
Take a look at our new video about who we are. We can’t wait to get to know you, too!