The newest version of Google Analytics, GA4, includes several powerful new features—some of which have only ever been available to enterprise users, like the BigQuery integration. Now, this important tool comes standard in GA4, making it easier for all users to leverage their first-party data in BigQuery.
During this on-demand webinar, Adswerve Senior Data Scientist Luka Cempre and Head of Innovation Charles Farina demo:
- How to connect BigQuery and GA4
- New and improved raw data streams
- How and why GA4 + Google Cloud could be your CDP
- Tips, tricks and our favorite new features
Be sure to also check out the first in our Google Analytics 4 series, “GA4U: New Conversion and Event Features.”