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Did you catch Brent Ramos, our director of search, chatting about first-party data activation on the Search Engine Journal Show? If not, make sure to watch the recorded version where Brent talks to Search Engine Journal’s Loren Baker about:
The differences between first- and third-party data
How to begin collecting first-party data
Shifting from big data to thick data
How targeted advertising will change in the coming years
Solving the challenges of data storage and ownership
How lifetime value modeling and value-based bidding can improve your return on ad spend
And more!
Watch the video above and let us know if you have questions about collecting and using first-party data in your digital marketing strategy.