Watch: A Conversation About the Importance of First-Party Data Activation

Did you catch Brent Ramos, our director of search, chatting about first-party data activation on the Search Engine Journal Show? If not, make sure to watch the recorded version where Brent talks to Search Engine Journal’s Loren Baker about:

• The differences between first- and third-party data
• How to begin collecting first-party data 
• Shifting from big data to thick data
• How targeted advertising will change in the coming years
• Solving the challenges of data storage and ownership
• How lifetime value modeling and value-based bidding can improve your return on ad spend 
• And more!

Watch the video above and let us know if you have questions about collecting and using first-party data in your digital marketing strategy.