Watch: A Conversation About the Importance of First-Party Data Activation

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Did you catch Brent Ramos, our director of search, chatting about first-party data activation on the Search Engine Journal Show? If not, make sure to watch the recorded version where Brent talks to Search Engine Journal’s Loren Baker about:

  • The differences between first- and third-party data
  • How to begin collecting first-party data 
  • Shifting from big data to thick data
  • How targeted advertising will change in the coming years
  • Solving the challenges of data storage and ownership
  • How lifetime value modeling and value-based bidding can improve your return on ad spend 
  • And more!

Watch the video above and let us know if you have questions about collecting and using first-party data in your digital marketing strategy.