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Have you attended our Analytics Bootcamp sessions? If you missed the first one, make sure to read our recap. And if you couldn’t attend our second session, read on for a summary.
In our Analytics Bootcamp series, Adswerve Head of Innovation Charles Farina shares what you need to know to get the most out of your analytics. During the second session, he covered Google Optimize, a tool that helps you perform website tests to determine optimal, personalized user experiences. Here’s a quick recap of what he discussed.
Google Optimize Free vs Paid: What’s the Difference?
Google Optimize offers native Google Analytics and Google Ads integrations for a holistic view of website testing performance. It allows you to flexibly target users with UTM parameters and also lets you track events and pageviews as test objectives. With a free and paid version to choose from, it’s a tool you’ll want to take advantage of. Here are the core capabilities of both options:
As you can see, you can still do a lot on the free version, but if you’re an enterprise or an organization with a lot of web properties, pages or user groups, you’ll want to explore Optimize 360.
If you’re not sure which option you want to implement, you can start with the free version. Right now some of the
limitations have been waived
due to COVID-19.
How to Start Using Google Optimize
Google has created a
handy guide
to help you set up Optimize and integrate it with your Google Analytics account and website. One note as you link Optimize to Google Analytics: like Google Tag Manager (GTM), Optimize has containers within an account and a container ID is required for code implementation. It’s the same format as GTM, which can be confusing so make sure to be careful.
Tips for Using Optimize
As you dive into Optimize, keep the following tips in mind:
As you can see, you can still do a lot on the free version, but if you’re an enterprise or an organization with a lot of web properties, pages or user groups, you’ll want to explore Optimize 360.
If you’re not sure which option you want to implement, you can start with the free version. Right now some of the
limitations have been waived
due to COVID-19.
How to Start Using Google Optimize
Google has created a
handy guide
to help you set up Optimize and integrate it with your Google Analytics account and website. One note as you link Optimize to Google Analytics: like Google Tag Manager (GTM), Optimize has containers within an account and a container ID is required for code implementation. It’s the same format as GTM, which can be confusing so make sure to be careful.
Tips for Using Optimize
As you dive into Optimize, keep the following tips in mind:
- Never publish a test without QAing the variants and targeting criteria.
- Use the latest Optimize diagnostic tools to check your implementation.
- An experiment with no clear winner isn’t a failure. Learn from the process and go back to the drawing board.
- Testing is a gradual process, be realistic in your expectations.
- Use data to identify pages/events that are underperforming, especially with a certain audience.