Universal Analytics Ends July 1st: How to Secure Your Data with BigQuery

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On July 1, 2024, Universal Analytics, the cornerstone of digital analytics for the past decade, will bid farewell. But fear not, for in the face of this imminent change lies an opportunity to safeguard your invaluable data and bridge the data gap between UA and Google Analytics 4 (GA4) or another website analytics platform. It’s time to take action and transition to a more powerful, cost-effective solution for the future: BigQuery.

Once Google deletes Universal Analytics data on July 1, 2024, no one will be able to get reports or analyze historical data. Amidst the chaos of transition, BigQuery stands as a beacon of reliability and efficiency. 

This cloud-based data warehousing solution offers unparalleled scalability, empowering you to handle massive volumes of data without breaking a sweat. But that’s not all. BigQuery’s low-cost storage model is a game-changer. Unlike traditional data storage solutions, BigQuery operates on a pay-as-you-go model, ensuring you only pay for what you use. This eliminates the worry of bloated storage costs eating into your budget.  It’s efficient, streamlined data management that puts you in control.  

With the pay-per-use low-cost model, exporting Universal Analytics to BigQuery isn’t just a good idea; it’s necessary to future-proof your analytics data and ability to analyze information. By archiving your data into BigQuery, you’re not just adapting to change but embracing innovation and setting the stage for continued growth and success. Looking to the future, BigQuery allows you to push unlimited data sources into it. 

We know the clock is ticking, many have delayed and the stakes couldn’t be higher. So, we’ve created a no-effort solution called UA Data Rescue to help. It allows you to preserve up to the last five years of UA data for future use. 

Don’t wait until it’s too late to secure your data and unlock the full potential of your analytics strategy. Reach out to our team today to learn how we can help you seamlessly migrate to BigQuery and ensure a smooth transition well before the July 1, 2024, deadline.

The end of UA marks the beginning of a new era in digital analytics. Embrace the change, seize the opportunity and propel your business forward with BigQuery. Act now, and ensure that your data remains secure, accessible and ready to fuel your success for years to come.