Tips Guide: Improve Your Agency Media Planning

When it comes to planning and optimizing media campaigns for your clients, every detail matters. Whether you’re refining an established strategy or onboarding a new organization, it’s crucial to consider how your ad server, demand-side platform (DSP), social and search tactics align to drive results. 

Need help? We developed a new guide, “Agency Media Planning: 12 Impactful Tips." It’s filled with expert media advice and best practices you can use to get the most out of your tools and help your clients win. Plus, it offers best practices around topics like:

• Reducing media waste with the Unique Reach Overlap Report
• Setting frequency caps across display, native, video and YouTube inventory
• Bidding smarter with Google’s Advanced AI
• Combining upper-funnel Demand Gen campaigns with lower-funnel Performance Max (PMAX) campaigns

Ready to dive in?

Download our tips guide, “Agency Media Planning 12 Impactful Tips,” today for better measurement, tighter targeting and a stronger return on investment tomorrow. 

Questions? We work with some of the top agencies in the US and are happy to help you, too. Reach out, and let’s start the conversation.