With new privacy regulations in place and more on the way, agencies have to not only stay on top of the current industry landscape but also bring clients fresh strategies to harness their data. And ensure they have durable data foundations and omnichannel measurement strategies that will improve their ability to optimize campaigns and drive revenue. No small task — especially if you have an extensive client roster.
Our tip sheet can help. It outlines three strategies your agency should develop and implement this year:
Strategy 1: Focus on first-party data
Explore why unlocking first-party data is the key to measuring ROI.
Strategy 2: Deliver and activate on omnichannel insights from media mix modeling (MMM)
See how you can start uncovering and activating MMM insights for your clients, and learn about tools like Google Meridian, which can help.
Strategy 3: Leverage generative AI for trend and sentiment analysis
See how you can use generative AI to surface trends like customer behavior and sentiment across channels. And get a real-world example of how we brought a sentiment analysis solution to life for Six Flags.
Ready to dive in?
Download our tip sheet, “Unleash the Power of Your Marketing Data: 3 Strategies for Agencies in 2025.”