With privacy on the forefront of marketers’ minds, it’s only fitting that our Director of Partner Relationships (and former Googler) Peter Crofut joined the conversation. In a recent interview with TV(R)EV, he shared his take on personalization in this new age of privacy, ad-tech trends and Adswerve’s approach to media and data insights.
“Moving from precision marketing — which we’ve been in the era of for the past five to 10 years for those three things, you know, right user, right time, right place — to actually thinking about more of a predictive model, which is: How do we actually know what ‘right’ is? What is the right time? What is the right context to meet a user? As cookies start to go away, that power of looking at first-party data and measurement in terms of ‘What is the user journey?’ becomes very important.” – Peter Crofut
Watch the Adtech Explained video to learn more.