We’re working hard to bring you resources that can help you efficiently adjust your strategies during the COVID-19 crisis. Our programmatic media consultant, Mary Kotara, recently recorded a video tutorial that dives into five strategies for maximizing your Display & Video 360 (DV360) campaigns given today’s media landscape.
Watch the video to follow along as Mary shares the importance of each of the five strategies and then walks you through how to implement them so you can get started today. She covers:
- Using Customer Match for audience retention
- Changing recency remarketing to engage with interested users
- Optimizing with In-UI reporting
- Diversifying creative formats with YouTube and Native
- Tapping into Private, Preferred and Guaranteed Deals
If you have any questions about your DV360 campaigns, don’t hesitate to reach out. We’re here and ready to help with a free campaign assessment. If you don’t have the resources for day-to-day DV360 campaign management, we offer managed media services. We can create your media strategy, handle all your campaign trafficking and tagging, develop audiences, and optimize and report on your campaigns.
No matter what your needs, we’re committed to your success so let us know how we can help!