Is your organization using the latest cloud technology to reach your marketing objectives? We’ve helped hundreds of clients use Google Cloud to tap into their data in new ways, improving their digital media campaigns and overall marketing strategies. And we can help you, too.
We’ll work with you to create an infrastructure that allows you to capture your Google Marketing Platform activity and your CRM, ERP, e-commerce and other business intelligence data, and run advanced BigQuery and machine learning projects like:
- Audience segmentation so you can effectively target the right prospects
- Propensity modeling that shows how likely your customers are to churn or convert
- Calculating lifetime value (LTV) with first-party data
- Advanced reporting and visualization for more informed decisions
One of our clients, vacation rental agency Twiddy & Company, implemented BigQuery and other Google Cloud solutions to analyze visitor data and improve conversions. They’ve seen fantastic results, including a 200% increase in their sales close rate. What results can you achieve when you invest in your marketing data infrastructure?
To learn more, read our free ebook, “Take Your First-Party Data Further with Google Cloud for Marketing.” And be sure to contact us if you’re interested in Google Cloud.