Demystifying Data and Media with Brian and Gord
Welcome back to our Adswerve vlog series on Demystifying Data and Media with Brian and Gord! In our first episode, we covered server-side GTM and explained how it can help you streamline your measurement and data collection processes. We hope you found it helpful and informative.
In this episode, we’ll be discussing another important topic in the world of digital marketing – What should be in my marketing data warehouse?
As you may already know, having a well-structured and organized marketing data warehouse is crucial to making informed decisions about your digital marketing campaigns. Without it, you might miss out on valuable insights and opportunities to optimize your strategies for success.
So, what key elements should be included in your marketing data warehouse? And what are the best ways to join that data? We’re back to break it all down for you! Be sure to tune in to this episode, watch and subscribe on YouTube or click below to watch it here.
What To Have In A Marketing Data Warehouse
For our next vlog, we’ll venture into a topic that everyone seems to be talking about: the rise of AI and machine learning. We’ll discuss ChatGPT, Bard and the raw data potential for these platforms. See you soon!
And remember, if you have any questions or topics you’d like us to cover in future episodes, just reach out. We’re here to help you demystify data and media in the world of digital marketing.