New Adswerve Overview Guide: Master the Basics of Google Analytics 4 (GA4) for Web


February 22, 2021

Google Analytics 4 (GA4), the biggest update to Google’s analytics platform in years, is here and we’re watching the rollout closely so we can share everything you need to know about the features that you’ll want to use every day. 

To help you stay up to date, we created an overview guide that shares the top 10 new GA4 features for the web that can make an immediate impact on your campaigns. GA4 also includes helpful new features for mobile that we’ll cover in another overview later. That’s the beauty of GA4; it brings mobile and web tracking together in a one, simple interface, protecting user privacy, giving you deeper insights and helping you make smarter decisions. (Can you tell we’re excited about it?)

Our new guide covers:

  • The history of Google Analytics
  • GA4 features and updates, including:
    • New user interface
    • Automatic enhanced measurement
    • New identity methods
    • Debug view
    • Realtime reports
    • Audience builder
    • Improved conversion tracking
    • More flexible funnel reports
    • New pathing capabilities
    • Google Signals (coming soon)
    • Third-party data integration for advanced applications
  • When to switch to GA4
  • How to implement GA4
  • What’s next

Full of pro tips and insights from Adswerve GA4 experts, “Master the Basics of Google Analytics 4 (GA4) for Webwill show you what GA4 is capable of and make sure you’re ready to begin using it when it’s the right time for your organization (you’ll learn when that is, too). 

Download the guide to get started.