Wondering how upcoming privacy changes will impact connected TV (CTV) and streaming ads? Adswerve Sr. Programmatic Media Consultant Mary Kotara recently sat down with Practical Ecommerce to discuss what’s next.
The 30-minute video chat and accompanying article, “Privacy Changes to Streaming Ads Are Coming,” share the latest updates and info about:
- The current CTV landscape, formats and capabilities
- How internet protocol (IP) address availability may change
- Moving forward without IP addresses for targeting and attribution