Adswerve recently partnered with Gannett, one of the largest publishers of locally-based print and digital media in the United States, to build advanced analytics predictive models that helped it get to know its audiences better. This information would allow them to create relevant content and drive new subscriptions while decreasing churn (unsubscribes). Take a look at the case study.
This successful Google Cloud project was guided by our data scientists who are experts in integrating BigQuery with Google Analytics to unlock new insights. They’ve created propensity and churn analysis playbooks, which were developed in partnership with the Google News Initiative (GNI) for publishers and media members, but are applicable to any businesses seeking predictive audience insights.
How the Playbooks Help
Our two playbooks, “Likelihood to Act: Mapping Key Action Points of the Subscriber Journey” and “Maximizing the Value of Your Content,” are ideal for any organization that wants to dig deeper into their customers’ journeys and identify when and how they can intervene in order to retain business. The bonus? We’re here to help you as you implement the models.
We invite you to check out the playbooks to see how they might help your organization discover new ways to engage with your prospects and customers.