First-party data onboarding is a process where a company uploads its own data to a third-party platform like Search Ads 360 to improve the targeting and measurement of its online advertising campaigns. This process can benefit companies looking to enhance their bid automation and get the most out of their advertising efforts. Here are five key ways first-party data onboarding can help you.
5 Ways First-Party Data Onboarding Can Help
1. Understand Your Audience
One of the key benefits of first-party data onboarding is the ability to better understand your audience. By uploading your own data, you can gain insight into your customers’ behaviors, interests and demographics. This information can then be used to target your advertising to the right people at the right time, improving the chances of success. For example, you may discover that your customers are more likely to convert when they are shown ads related to their specific interests or when they are targeted based on their purchase history.
2. Improve Your Measurement and Reporting
Another benefit of first-party data onboarding is the ability to improve your measurement and reporting. By integrating your data with Search Ads 360 via Floodlight, you can track the performance of your advertising campaigns in real time and make data-driven decisions to optimize your efforts. This can help you identify which campaigns are performing well, which ones need improvement, and which ones should be stopped. For example, you may discover that a particular advertising campaign is driving more conversions at a lower cost than expected, allowing you to adjust your bids accordingly to maximize your return on investment.
3. Automate Your Bidding Process
One of the most significant benefits of first-party data onboarding is the ability to automate your bidding process. Search Ads 360 provides bid automation capabilities actioned via the Floodlight tag, which can be enhanced by incorporating your own data. This automation enables you to set rules and algorithms to adjust your bids based on real-time performance data, freeing up time and resources that you would otherwise spend manually managing bids.
4. Improve Bid Relevance and Accuracy
Moreover, by using first-party data to inform your bid automation, you can improve the relevance and accuracy of your bids. You may choose to increase your bids for audiences with a higher likelihood of converting or decrease your bids for audiences that are less likely to convert. This allows you to focus your advertising efforts on the most valuable segments of your audience and maximize your return on investment.
5. Control Your Costs
First-party data onboarding also helps you better control and manage your advertising costs. By using your own data to inform your bid automation, you can ensure that your bids align with your business goals and budget. You might cap your bids for certain segments of your audience to avoid overspending or set a minimum bid to ensure that your ads are competitively priced.
A Valuable Tool
First-party data onboarding is a valuable tool for companies looking to enhance their advertising efforts and get the most out of their bid automation. By incorporating your own data into Search Ads 360, you can gain a deeper understanding of your audience, improve your measurement and reporting, automate your bidding process, increase the relevance and accuracy of your bids and better control and manage your advertising costs. Whether you’re a large enterprise or a small business, the benefits of first-party data onboarding are worth considering as part of your overall advertising strategy.
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