Content Marketing Analysis in Google Analytics Video Tutorial – Part One

July 14, 2020

We often work with publishers and other clients who want to dive deeper into how the content on their website is performing. There are a few quick ways you can go from surface-level reporting to more in-depth analysis. Adswerve Senior Analytics Manager Dani Brandtjen created two new video tutorials to help. In part one, “Content Marketing Analysis”, she walks through:

  • What Google Analytics content performance metrics you can view out of the box
  • How to view multiple page levels
  • How to add secondary dimensions to your reporting
  • What content dimensions most of our publisher clients use

Watch the video below to get started. And stay tuned for part two, which takes this exercise a step further with funnel analysis and activation.

Questions? Feel free to ask us! We’re here to help.