As a digital marketer, you’re used to huge changes in our industry: massive shifts in data and digital transformation and privacy regulation changes, to name a few. And now, generative AI tools are popping up everywhere, opening up countless opportunities. How do you know what to prioritize? How will AI fit into — and improve — your everyday workflows? And how do you get started?
We developed a guide, “Choose Your AI Journey,” to help answer your most pressing questions, show you ways you may already be using AI (and not even know it) and help you take advantage of new advancements in your strategies. It covers three key areas where you can focus your efforts:
Learn how leveraging AI is essential for accurately understanding advertising performance. Dive into how it powers attribution and conversion modeling, and see how to use it for various analyses, including predictive audiences, sentiment, market saturation and segmentation. Plus, learn about marketing mix modeling and tools that can help you make smarter budgeting decisions.
See how you can use AI tools to customize and automate your bidding, surface predictive behaviors, drive campaign performance and improve your policy monitoring efficiency.
Generative AI shines in creative and content, and you’re likely familiar with several tools that can help. The guide offers strategic ways to integrate AI into your marketing stack to generate high-performing creative at scale.
Plus, learn how AI is changing traditional search, and how you can adapt to stay ahead.
Ready to develop (or hone) your AI strategy? Our free guide includes expert tips, helpful use case examples and a sample roadmap to help you identify and take advantage of your most valuable AI opportunities.
Questions? Feel free to contact us.