Case Study Spotlight: Building an Omni-Channel Data Model & Reporting for a Major Entertainment Company

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We love sharing client success stories, and although sometimes we can’t disclose the company names, we still want to make sure to highlight the exciting and often groundbreaking work. We recently partnered with one such client, a major entertainment company, to help with its analytics program.  The company and its partners needed to track KPIs and provide consistent, omni-channel reporting for their video streaming applications across 10 different web, mobile and connected TV platforms. Not only was Adswerve able to help accomplish this, but we've also gathered up the details in a convenient case study for you to learn more about! Read the case study, “Producing a Big-Picture Analytics Program for an Entertainment Giant,” to learn more about:
  • How Adswerve worked with several teams and partner brands to create a data model that could support everyone, and offer a single reporting view of all the platforms
  • The combination of GTM, Firebase and Measurement Protocol we used to track 25 unique events
  • The results!
If you have any questions or would like to chat about creating an omni-channel data model for your business, please contact us and we’ll be in touch shortly.