Free 3-Part Analytics Bootcamp: Google Tag Manager, Optimize and Data Studio


April 21, 2020

Led by our Head of Innovation, Charles Farina, Adswerve’s Analytics Bootcamp is a series of hands-on, 2-hour interactive sessions where you’ll learn how to leverage many of Google’s free analytics tools and ask questions along the way. Intended to level-up your marketing analytics capabilities quickly, the series will cover how to get started with:

Google Tag Manager (concluded)
Optimize (concluded)
Data Studio

Part 1: Google Tag Manager and App + Web
When: May 5th, from 11:00-2:00 pm MT
This session has concluded, but check back on our blog for upcoming session dates.

Session description:

Have you ever wanted to learn Google Tag Manager? Curious on how to get started with the brand new Google Analytics App + Web properties?  Come join our interactive 2-hour training session, which will provide a real hands-on experience. 

During this session attendees will learn:

  • Implement Google Tag Manager on a real website
  • Publish tags including Google Ads, Google Analytics App + Web and third-party tags (Facebook, Bing, etc.)
  • Leverage pre-built libraries for enhanced analytics including scroll tracking, video tracking and more
Part 2: Google Optimize
When: May 12th, 11:00-2:00 pm MT
This session has concluded, but check back on our blog for upcoming session dates.

Session description:

Are you looking to get started with launching a testing program or perhaps you just want some experience with Google’s A/B and Multivariate testing platform that also can deliver high-value personalized experiences? Come join our interactive 2-hour training session, which will provide a real hands-on experience!

During this session attendees will learn:

  • Implement Google Optimize on a real website
  • Create A/B tests, multivariate tests and personalizations
  • Leverage Google Analytics integrations for advanced reporting and analysis
Part 3: Data Studio 
When: May 19th, 11:00-2:00 pm MT
Register Here

Session description:

Learn Data Studio with hands-on interaction with building custom reports and dashboards that can connect and combine data from any source including Facebook, Google Analytics, or any Data Warehouse. 

During this session attendees will learn:

  • Create a Data Studio dashboard using real marketing data 
  • Use rich customization options 
  • Leverage templates, themes and more to accelerate your process

*All sessions will be limited for registration in order to preserve the hands-on interactive classroom experience. Sessions include an optional hour of additional support for anyone that needs further guidance on Google Tag Manager, Optimize and Data Studio, or any other Google product.