An Intro to Looker, Google Cloud’s Cloud-Native Enterprise BI Platform


November 2, 2020

Adswerve recently co-hosted a webinar with our partners at Looker to demonstrate how Google Cloud’s cloud-native enterprise business intelligence platform can help you amplify your marketing analytics. View the webinar on-demand here and read on for a quick overview.

What Is Looker?

Looker is the platform for data experiences. That means it enables secure access to near real-time data, when and where you need it, and connects to your marketing data warehouse, easily translating your raw data into information you can use in your business. Here’s how it works:

Looker Platform Integrations

When Google Cloud acquired Looker, it created an integration specifically for the Google Cloud Platform, that meets customer needs: more access to data and analytics, better connections with first-party data, and ability to activate data within the Google Marketing Platform. 

Its analytics templates for Google Analytics 360, Campaign Manager, Search Ads 360, Display & Video 360 and Firebase give you out-of-the-box analytics and advanced workflows that you can blend with your CRM and transactional data for:

  • Insights and analytics more connected and powerful than within each platform
  • User-friendly curated data exploration environments 
  • Machine learning with BQML
  • Data activation into GA360 and other tools

Why Consider Looker

Looker isn’t a report; Looker is a business intelligence software and big data analytics platform that helps you explore, analyze and share real-time business analytics easily.

Whether you want to look at goals retroactively, build sophisticated funnels or conduct advanced analysis like propensity to buy (and drill down to the individual level), you can do it all with Looker. 

We’re most excited about the ability to activate on the insights from within the tool, the compatibility with non-Google sources and the interactivity and exploration it allows. Plus, it offers robust security including row-level filtering and secure data access with different permissions across an organization. This means agencies can easily silo data sets for each client.

The on-demand webinar walks through the tool and shows you how you can bring these features (and more) to life. Take a look. And if you’re eager to start exploring Looker right away, you can review the user guide. As always, we’re ready to answer any questions you may have—please don’t hesitate to reach out and we’ll be in touch shortly.