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In November, we posted about an on-demand webinar we hosted with Looker, a business intelligence (BI) software and big data analytics platform that helps you explore, analyze and share real-time business analytics easily. Now, we’re pleased to announce that we have earned Looker Certified Consulting Partner status!
We have a lot of Google clients, which makes Looker an attractive BI solution. When Google Cloud acquired Looker, it created an integration specifically for the Google Cloud Platform that meets customer needs. It gives more access to data and analytics, makes better connections with first-party data, and gives you the ability to activate data within the Google Marketing Platform.
There’s a lot to be excited about now that Looker is part of the Google Cloud product line. As Adswerve’s recommended product for customers who are hitting the capability limits of Data Studio, Looker offers a variety of capabilities to explore. In addition to martech visualization templates (Looker Blocks) for Google Analytics, Facebook, etc. Looker also provides data enablement tools called Looker Actions which enable clients to take action on their data directly in the Looker interface. More specifically for Google Analytics 360 users, Looker can help to both find high-value audiences based on the client’s Big Query data and activate that audience (Looker Actions handles the GA360 import) in the Google Marketing Platform.
We’re also looking forward to the ability to activate the insights from within the tool, the compatibility with non-Google sources and the interactivity and exploration it allows. Plus, it offers robust security including row-level filtering and secure data access with different permissions across an organization. This means agencies can easily silo data sets for each client.
If you’re interested in how Looker can transform your workflows and help you unlock new insights, we’re certified and ready to help! Reach out and one of our experts will be in touch shortly.