You might have heard some recent buzz around Twitter Shops. But should you use the feature in your social commerce campaigns? Adswerve Product Engagement Manager Jeff Stuart discusses its advantages in a new article for Total Retail, “Not Using Twitter Shops? Here’s Why You’re Missing Out.”
Jeff covers how Twitter Shops:
- Enhances marketers’ first-party data strategies
- Offers more opportunities for retailers to take a data-driven approach to product promotion
- Has a low barrier to entry for testing
- And more.