Customer expectations are changing rapidly, and marketers are struggling to keep up, threatening brand safety. Using your first-party data to understand customers’ wants, needs and preferences can help. But to get that first-party data and protect brand safety, you need a solid data collection strategy.
Adswerve Senior Analytics Manager, Enterprise, Dani Brandtjen recently wrote an article for Street Fight that shares how to get started. In “Designing a Data Collection Strategy That Improves Brand Safety,” she covers:
- Why you need to be strategic about data collection
- The elements your data collection strategy should include
- How to create a data collection process
- How to adapt your strategy to real-world changes