This year, marketers are contending with massive changes, including new privacy regulations and data strategy shifts. And they’ll face those challenges in the middle of the “Great Resignation,” in which nearly 50% of marketing professionals are considering new career opportunities that better align with their lives and values.
Our CEO, Clint Tasset, recently wrote a guest article for AdExchanger, “What The Great Resignation Means For Ad Industry Hiring In 2022,” that explores the factors that will come into play when attracting and retaining talent this year, including:
- Shifting from tech-focused partnerships to service-led partnerships and identifying partners who offer both.
- Adjusting onboarding and hiring practices; investing in training and benefits; and offering more flexible working options — including untraditional workday hours and decentralized offices.
- Continuing to offer in-person or “normal” experiences like conferences, team bonding and more.
Read the full article to get deeper insights into what employees expect in 2022 and how organizations can meet those needs.