Insights

Adobe Webinar: The Future of B2B Customer Journey Analytics is Live

Written by Adswerve | Jun 16, 2025 7:00:00 PM

The Future of B2B Customer Journey Analytics is LIVE with Charles Farina and Marijka Engel
Virtual Webinar date: June 25th at 12:00 PM (Pacific), duration 1 hr

Join Adswerve and Adobe for a live, interactive session unveiling the newly launched Customer Journey Analytics B2B Edition—purpose-built to solve the unique challenges of modern B2B buying journeys.

Customer Journey Analytics B2B Edition is not just another analytics tool—it’s a game-changer. It delivers a single, actionable view across accounts, opportunities, and stakeholders—helping you unlock revenue-driving insights faster than ever before.

 What You’ll Learn:
  • Connect the Dots Across Data Sources: Unify CRM, digital, and event data to build a complete journey—from first touch to closed deal.
  • Understand Buying Group Dynamics: Gain visibility into multi-stakeholder behavior and influence your next best actions.
  • Explore Opportunity Journeys: Identify drop-off points, optimize touchpoints, and accelerate your pipeline velocity.
  • Pinpoint High-Impact Tactics: See which marketing efforts shorten the sales cycle and drive time-to-revenue.

Speakers:

  • Charles Farina, VP Digital Strategy
  • Marijka Engel, Principal Product Manager for Adobe Analytics

Don't delay, register today!