There are a variety of ways to optimize for time and efficiency within Campaign Manager, however, with a little extra planning and organization, you can often set yourself up for early success. If you use Campaign Manager and have several people and processes to juggle, adding a trafficking document that joins your media plan and your campaign UI can help. Whether you have a large campaign on the horizon, are onboarding a new team member, or are expecting creative swaps, the document can save time and help you stay organized. Here are the three ways a trafficking document can improve efficiency in Campaign Manager.
One of the best ways to set yourself up for success when it comes to trafficking and reporting is creating a campaign structure that makes sense to your overall objectives. When we plan out our structures, we recommend the following:
Using a trafficking document helps keep an easy-to-view record of what’s currently running. This can facilitate communication between the media planner and the trafficker and can help if multiple colleagues work together on the same campaign. Need to show your boss a quick breakdown of what’s running? Share the trafficking document. About to take a well deserved vacation? Use the trafficking document to prepare your backup.
For campaigns that make multiple creative swaps in a month, it’s important to keep a log of when things were changed. While you can see this in the UI at the different levels, we recommend keeping a running list of big updates to view at a glance.
Want to start your own trafficking document? Here’s an example layout that can be used for simple, but effective workflows.
A little planning can save you a lot of time. Start with necessary details that describe the set up of your Advertiser, Campaign, Site, Placements, Ads and Creatives:
If you want more information and guidance in Campaign Manager contact us and find out how our services can help!