Blog Post
First-party data onboarding is a process where a company uploads its own data to a third-party platform like Search Ads 360 to improve the targeting and measurement of its online advertising campaigns. This process can benefit companies looking to enhance their bid automation and get the most out of their...
Blog Post
At the beginning of this year, Google launched the much-anticipated New Search Ads 360. Designed to resemble the Google Ads UI, this new experience brings a familiar look and feel with updated SA360 classics and new features ready to help you face the ever-changing world of search while streamlining your...
Blog Post
It is more important than ever for agencies and direct marketers to leverage tools that enable efficient campaign management and optimization. Today’s search marketers often ask themselves, “Am I getting the most out of my current tech stack?” If your teams are solely leveraging the free version of Google Ads...
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Your Search, Powered by Adswerve
Ready to see what the new era of search is all about? Join the ranks of Adswerve clients, like Alaska Airlines, that use first-party data to drive more value than ever before. You’ll get expert guidance, revolutionary search apps and proprietary tools that seamlessly integrate with...
Blog Post
A Quick Recap
Aligning business-side KPIs with digital marketing goals and initiatives is imperative for organizations to compete effectively in the market. While this principle is most easily understood from a brand-centric view, it also extends to agencies’ relationships with their brand clients. KPIs siloed between business ops and the paid...
Blog Post
Search Ads 360’s bid automation is amongst the most sophisticated in the industry. Capable of pulling in user intent and interaction signals, SA360 enables paid search practitioners to bid strategically at scale. Incorporating Google Ads’ Auction Time Bidding (ATB) technology into SA360 further enhances performance outcomes as each keyword that...
Blog Post
It’s no secret that paid search bid automation gives practitioners the flexibility to explore more data-driven tactics beyond the realm of bidding, sparking new conversation paths with clients or stakeholders. But the million-dollar conversion question is this: are you bidding on the conversions that provide the most value or garner...
Blog Post
We were honored to co-present another webinar with Google last week, sharing how marketers can use Search Ads 360 (SA360) to advance their digital maturity. If you’re not familiar with the digital maturity benchmark, we’ve included it for you below. Essentially, when you begin to use more advanced features...
Blog Post
If you’re a marketing pro who either dabbles in or runs digital search campaigns for your organization, we’d love for you to attend our upcoming webinar with Google: Advancing Digital Maturity With Search Ads 360 (SA360).
You’ll learn about:
The SA360 digital maturity frameworkWhere you fall on the maturity curveWhether you’ve set...
Blog Post
Are you taking advantage of all the latest Google Search Ads 360 (SA360) features? With so many ways to efficiently streamline your workflows, automate bidding strategies and manage your digital campaigns, there’s a lot to dive into. We can help you find and use the right features and tools for...
