Blog Post
We admit it. We love Google. And we have a long history of being a Google partner so our teams know all the ins and outs of Google’s products. We share that knowledge with our clients through training sessions, webinars, online resources and more. And now, we’re happy to announce...
Blog Post
Ecommerce businesses often turn to Google Analytics to provide accurate and actionable data around product sales and user behavior. However, you don't need to be an ecommerce business to analyze your particular product's performance.
Understanding the type of content users want to watch, read, or interact with is vital to the...
Press Release Post
DENVER--(BUSINESS WIRE)--Adswerve, a leading Google Marketing Partner and Platform Provider, today announced that it has achieved the Marketing Analytics Specialization in the Google Cloud Partner Program. The news comes on the heels of Analytics Pros, a company acquired by Adswerve in 2018, achieving the Data Analytics Partner Specialization in the...
Page
Let's get clear
about the Cloud
Google Cloud Consulting Services
We’re the first to have the distinction of being both a Premier Google Cloud and Google Marketing partner and platform provider. We’ve implemented the Google Cloud Platform for more than 200 companies in the last two years, integrating it - along with BigQuery...
Blog Post
As the new year is officially upon us, I can’t help but reflect — for just a moment — on 2018. What an exciting year for the digital marketing space, and especially for AdSwerve. June was a huge month, as Google announced it was consolidating the DoubleClick Digital Marketing and...
Blog Post
Reader Note: To help maintain consistency across supporting technical documentation, any refference to the New Google Analytics in this article will reflect its current naming convention in GTM (GA4).
Where We Left Off
As a quick recap to Part 1, server-side Google Tag Manager (sGTM) is an additional way to send measurement...
Blog Post
Welcome to the first post of our three-part blog series on the future of digital marketing. First up, we’re covering new privacy regulations, the technology that browsers use to enforce them and tools you can use to adhere to them.
The marketing and ad-tech industries are changing quickly. From an IT/InfoSec...
Blog Post
Last week we co-hosted a webinar with Google about maintaining advertising performance while respecting users’ digital privacy. Google Head of Platform Partners Sharen Phillips, along with Adswerve experts like Head of Innovation Charles Farina, shared the results of our recent privacy survey, Google’s point of view on customer privacy and...
Blog Post
Proper tag implementation is a critical component to maintaining accurate data and pulling in the information you need. While you may have already dabbled in client-side tagging solutions by deploying tags on the website itself (via Google Tag Manager (GTM) or manual implementation of Google’s global site tag), a newer...
Blog Post
An Adswerve collaborative blog from:Mary Kotara & Brittany Medina
The phrase “Connected TV” and abbreviation “OTT” draws different emotions from media buyers. Some are nervous, frustrated and confused while others are excited, confident and understanding. If you are in that first group or are just continually interested in the state of...
