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Register Now For:
GA4 Unleashed: Overcoming Hesitations to Harness the Power of Google Analytics 4
May 25th, 2023, from 1:00-2:00 PM Eastern
Join our webinar on May 25th at 1:00 EST, where Emmilly Best, Sr. Analytics Manager, and Luka Cempre, Sr. Data Scientist, will bring you the latest updates on Google Analytics...
Blog Post
Since the release of Google Analytics 4 (GA4), Google has continued to refine and enhance its capabilities, making it one of the most exciting analytics solutions on the market. And with the sunset of Universal Analytics (UA) right around the corner, it’s time to make sure you’re ready to transition...
Blog Post
In March 2022, Google announced that July 1, 2023, is the date standard Universal Analytics (UA) properties will stop processing new hits. Enterprise properties (360) have an extension to July 1, 2024. After those respective dates, you’ll be able to access your previously processed data for at least six...
Blog Post
Adswerve Chief Revenue Officer Scott Sullivan recently accepted an invitation to join Forbes Agency Council. A community of agency, media and creative advertising leaders, the council consists of respected leaders who are selected based on the depth and diversity of experience in their industries.
As part of his Forbes Agency Council...
Blog Post
Google recently announced that the Universal Analytics 360 (UA360) sunset date is moving from October 1, 2023, to July 1, 2024. The extension will only apply to Universal Analytics 360 properties as they have the most complex path to migrate to GA4. The Universal Analytics sunset date for all standard...
Blog Post
An Adswerve collaborative blog from:Ryan Ptomey and Daniel Correia
WHAT IS THE GA4 MEASUREMENT PROTOCOL?
The GA4 Measurement Protocol (GA4MP) is essentially an API that allows developers to make POST HTTP requests to send Google Analytics (GA) events directly to the GA server. This allows any device that can make HTTP calls...
Blog Post
As you adopt Google Analytics 4 (GA4), you may have questions about how to use its features, views and new capabilities. In this post, we're addressing a new Google Analytics 4 360 (GA4 360) feature you should familiarize yourself with: GA4 Roll-Up Properties. Roll-Up Properties aggregate data from multiple GA4...
Blog Post
Want to learn more about how you can use GA4 and BigQuery to give you the insights you need to make smarter business decisions?
Watch our latest on-demand webinar for a hands-on introduction to the Google Analytics 4 + BigQuery export. Learn how to use queries—from basic to complex—to explore...
Blog Post
Ready to dig into all the latest Google Analytics 4 (GA4) news? Check out our recent webinar, Google Analytics 4 - What’s New in 2022, now available on-demand. Adswerve Head of Innovation (and resident Google Analytics 4 expert) Charles Farina covers all the latest GA4 updates and previews including:
The new...
Tool Post
There have been several shifts in the analytics world over the past year, including the continued adoption of Google Analytics 4 (GA4) and server-side tagging in Google Tag Manager (sGTM). With Universal Analytics (UA) having a planned sunset date of July 1, 2023, GA4 will become the default experience...
