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Blog Post
What Is the GA4 Measurement Protocol?
The GA4 Measurement Protocol (GA4MP) is essentially an API that allows developers to make POST HTTP requests to send Google Analytics (GA) events directly to the GA server. This allows any device that can make HTTP calls to interact with GA, making the possibilities virtually...
Blog Post
The newest version of Google Analytics, GA4, includes several powerful new features—some of which have only ever been available to enterprise users, like the BigQuery integration. Now, this important tool comes standard in GA4, making it easier for all users to leverage their first-party data in BigQuery.
During this on-demand webinar,...
Blog Post
Google Analytics 4 (GA4), the biggest update to Google’s analytics platform in years, is here and we’re watching the rollout closely so we can share everything you need to know about the features that you’ll want to use every day.
To help you stay up to date, we created an overview...
Blog Post
Historically, the only way for Google Analytics users to access and export raw data from GA was through the enterprise version, GA360. However, with the introduction of Google Analytics 4 (GA4), this helpful feature is now available to everyone using GA4 at no additional cost. With the update, we're also...
Tool Post
There have been several shifts in the analytics world over the past year, including the introduction of Google Analytics 4 (GA4) and server-side tagging in Google Tag Manager (sGTM). Now that GA4 will be the default experience for new properties, and organizations will use sGTM for data collection and governance,...
Blog Post
Adswerve Head of Innovation Charles Farina is back at it with a new webinar about the recently released Google Analytics 4 (GA4). Previously dubbed App + Web, GA4 offers several key updates, including using a new event-driven model for tracking across your web and app properties and an entirely redesigned...
Blog Post
Google recently launched its latest version of Google Analytics. Register here for a webinar, "What's New with Google Analytics 4," on Nov 11th at 11:00 a.m. MDT, where Adswerve Head of Innovation Charles Farina will unpack the latest updates, demo powerful new features and provide a quick-start implementation guide to...
Blog Post
Google recently announced that Google Analytics (GA) is getting its most significant update ever with the release of Google Analytics 4 properties. In 2015, Apple released tvOS, and Adswerve was the first to provide an open library for the Universal Analytics version of Google Analytics. With the release of the...
Blog Post
Last week, Google announced that Google Analytics 4 properties are the future of Google Analytics. In this post, we will showcase the new updates, review previous announcements and provide recommendations for how and when to get started.
Introducing Google Analytics 4 Properties
The biggest announcement is the new name for App +...
Blog Post
Earlier this month Google Analytics announced version 4 of their Reporting API. While version 3 of the API is still supported, all new development and features will be geared towards improving the newest version.
The API v4 features exciting new features, which will bring some of the functionalities that have only been...
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