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Blog Post
As you adopt Google Analytics 4 (GA4), you may have questions about how to use its features, views and new capabilities. In this post, we're addressing a new Google Analytics 4 360 (GA4 360) feature you should familiarize yourself with: GA4 Roll-Up Properties. Roll-Up Properties aggregate data from multiple GA4...
Blog Post
Want to learn more about how you can use GA4 and BigQuery to give you the insights you need to make smarter business decisions?
Watch our latest on-demand webinar for a hands-on introduction to the Google Analytics 4 + BigQuery export. Learn how to use queries—from basic to complex—to explore...
Blog Post
Did you catch our recent blog post about Google's plans to sunset its Universal Analytics (UA) and Google Analytics 360 products next year? If so, you'll notice that there are currently two upcoming important dates to be aware of when it comes to the future of your analytics data.
July 1,...
Blog Post
Ready to dig into all the latest Google Analytics 4 (GA4) news? Check out our recent webinar, Google Analytics 4 - What’s New in 2022, now available on-demand. Adswerve Head of Innovation (and resident Google Analytics 4 expert) Charles Farina covers all the latest GA4 updates and previews including:
The new...
Tool Post
There have been several shifts in the analytics world over the past year, including the continued adoption of Google Analytics 4 (GA4) and server-side tagging in Google Tag Manager (sGTM). With Universal Analytics (UA) having a planned sunset date of July 1, 2023, GA4 will become the default experience...
Blog Post
An Adswerve collaborative blog from:Gord Nuttall & Ruslan Bergenov
In one of our previous posts, we shared info about an open-source tool from Adswerve that unnests BigQuery (BQ) Google Analytics (GA) 360 data. We developed it for Universal Analytics (UA). Now we’re excited to announce a similar tool for the next...
Blog Post
What Is the GA4 Measurement Protocol?
The GA4 Measurement Protocol (GA4MP) is essentially an API that allows developers to make POST HTTP requests to send Google Analytics (GA) events directly to the GA server. This allows any device that can make HTTP calls to interact with GA, making the possibilities virtually...
Blog Post
The newest version of Google Analytics, GA4, includes several powerful new features—some of which have only ever been available to enterprise users, like the BigQuery integration. Now, this important tool comes standard in GA4, making it easier for all users to leverage their first-party data in BigQuery.
During this on-demand webinar,...
Blog Post
Google Analytics 4 (GA4), the biggest update to Google’s analytics platform in years, is here and we’re watching the rollout closely so we can share everything you need to know about the features that you’ll want to use every day.
To help you stay up to date, we created an overview...
Blog Post
Historically, the only way for Google Analytics users to access and export raw data from GA was through the enterprise version, GA360. However, with the introduction of Google Analytics 4 (GA4), this helpful feature is now available to everyone using GA4 at no additional cost. With the update, we're also...
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